5 Important Tips For Smooth eCommerce Website Migration

For enhancing the functionality, performance, and compatibility of an eCommerce website, the website owners migrate their site from one platform to another. But migration of an eCommerce website from one platform to another is not easy. You have to face various challenges and issues during the whole process. Here are 5 important tips that you must consider while planning your website migration:

One of the major problems for migration is to decide whether you should choose a commercial tool or an open source tool. Consider various important features such as payment solution, order management, ERP, target market etc., and decide which is the best tool for your eCommerce website. Select a tool that can provide a multi-channel experience for various currencies and different locations. To become a major market player, it is essential that your eCommerce website offers an advanced analytical, price optimization, data mining facilities and much more.

1. Create a Deployment Calendar: While migrating your eCommerce portal, you need to involve all its functions like IT, Finance, Sales, Marketing, Operations and Customer Services. It is a team work. The people from different business departments should aware about the migration process and make sure that there are no delays.

2. Change in Business Processes: While migrating to a new platform, your manual processes will reduce and automated processes increase. So, by making small changes to the business processes is just not enough. You need to test the processes. For your eCommerce website, you need to set up the framework and functionality of it, along with the desired plugins. Moreover, you need to validate and test the processes to know how much custom coding is required.

3. Perform SEO: Usually, the migrated websites have to experience a huge drop in their search ranking. So, it is essential that you plan your migration with an SEO expert. It will create the least impact on your eCommerce website rankings.

4. Setting Up Metrics: To check the success of the conversion, it is necessary that you fix certain parameters for an eCommerce website. If a platform migration is successful, then stakeholders can easily decide what will be the important factors to concentrate.

5. Guide The Users: Migration is easy, but making users accept that change is really difficult. To make the employees accept the change, the organization should arrange a training program for them. Through frequent training, you can create an excitement among your employees.

For a successful migration of an eCommerce website, it is really important that you connect with a top eCommerce development services provider. As they are professionals, they know very well how to migrate a website, as well as how to secure its market value among its users.