Category Archives: Ecommerce Solution

Expanding general merchandise stores with profitable retail solutions

Are you involved in running a retail business of general merchandise stores? Just enhance your business with profitable retail solutions offered by 20+ years IT company SynapseIndia.

There is a multitude of technical solutions available for retail sector to increase the sales of products. Especially in relation to general merchandise stores, SynapseIndia offers eCommerce, inventory management, and product labeling solutions.

Importance of technical services for general merchandise stores
The traditional model of selling general merchandise products is slowly fading away due to advent of so many eCommerce websites.
You need to stay ahead of the competition by bringing some technical innovations in business to enhance services and reduce cost.
In that matters, SynapseIndia brings forth you technology services that are essentials to adopt at present changing times.

Ecommerce Solutions for Retail Business
When you think about availing eCommerce solutions then it is not only confined with creating an online shopping site only.

It involves more than that in terms of designing appealing framework, adding multiple functionalities, and features.
Create your own eCommerce selling platform along with running the physical store as well to avail the following few advantages:

  1. Increase sales: Omnichannel functionality of general merchandise stores sure to increase your business sales. You will allow customers to buy daily consumable items from your newly formed website. Plus, you can also manage to widen the sphere of your customers.
  2. Improve customer experience: Provide an enhanced level of customer experience to your existing ones. Start an online retail eCommerce website to introduce online channel of buying products without wasting much time and effort.
  3. Reduce overall cost: In a way, you are going save much on your online portal as compared to running the stores. Just reduce the investments on physical store and make little ones on eCommerce website to witness higher results.

Management of Product Inventory Using a Software

SynapseIndia helps retail partners to avail eCommerce software solutions of Inventory Management System for bringing automation. This helps to save manual effort in counting stocks every single day and maintaining the efficiency of same.

Witness what is left in the stock and how much to maintain inside using an electronic inventory system. The user-friendly software is created using technical efficiency of SynapseIndia developers.

Labeling of Products

Product labeling software is effectively created for automating the means to put scanned labels on products. This technology helps to simplify the process, maintain a smooth flow of retail chain, increase efficiency, and more.

Technology helps to grow clothing & accessories stores business

The business of selling clothes online is on a high-rise these days.
A multitude of online retailers are available to offer a vast range of fashion apparel & accessories for widespread customers.

In the midst of all this, traditional way of selling retail products is slowly fading away. The reason behind is the changing customer preference.

You are already aware of the fact that customers prefer convenience, comparison, and best price of products. All this is possible having an online shopping portal running 24×7 for all types of customers.

Well, in that case, start an eCommerce website by transforming clothing & accessories stores into a profit-making business.

See how technology helps to expand fashion & apparel business
Website development, mobile app development, and CRM solutions are three broadly classified technologies meant for retail business.

Anyone looking forward to starting an online shopping portal, makes the best out of above technologies to increase product sales.

On the other side, SynapseIndia, an IT company is available to offer result-oriented technical support to fashion retailers. In fact, many fashion retailers have transformed their enterprise using technical solutions of this company to witness a growth of 78.8%.

Rely on the professional expertise and years of experience of this pioneer IT company to transform clothing & accessories stores.

Avail the following technology services to witness improvement and fast business growth

Website Development
SynapseIndia offers top-rated website development services for clothing & accessories stores to expand business. Creative experts of the company create innovative designs to catch user’s attention.
Even certified developers are fully proficient to add updated functionalities on eCommerce portal for maximum engagement.
Ultimately, you get to experience a success-driven eCommerce website created by expert technology partner to make a difference in business.

Mobile App Development
The next set of service is developing a user-friendly mobile application for fashion-related products. Be it like Android, iOS, or Windows, expect a fast-operational application to yield higher retail business results.
Additionally, features like multiple payment gateways, customized designs, screen-friendly presence, and feature of push notification is also there.
You can further expect to add custom features to serve customers worldwide and increase overall sales pattern.

CRM Solutions

Customer Relationship Management is specialized software for clothing & accessories stores. It helps to know what customers like to purchase, at what time, and in which manner.
The software helps to analyze data of previous purchases, users added on company’s social media platforms, and other details. Based on the filtered data, a retail company can take informed decisions to make better sales.

Really make a difference in clothing & accessories stores business by transforming online with aid of SynapseIndia.

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5 Important Tips For Smooth eCommerce Website Migration

For enhancing the functionality, performance, and compatibility of an eCommerce website, the website owners migrate their site from one platform to another. But migration of an eCommerce website from one platform to another is not easy. You have to face various challenges and issues during the whole process. Here are 5 important tips that you must consider while planning your website migration:

One of the major problems for migration is to decide whether you should choose a commercial tool or an open source tool. Consider various important features such as payment solution, order management, ERP, target market etc., and decide which is the best tool for your eCommerce website. Select a tool that can provide a multi-channel experience for various currencies and different locations. To become a major market player, it is essential that your eCommerce website offers an advanced analytical, price optimization, data mining facilities and much more.

1. Create a Deployment Calendar: While migrating your eCommerce portal, you need to involve all its functions like IT, Finance, Sales, Marketing, Operations and Customer Services. It is a team work. The people from different business departments should aware about the migration process and make sure that there are no delays.

2. Change in Business Processes: While migrating to a new platform, your manual processes will reduce and automated processes increase. So, by making small changes to the business processes is just not enough. You need to test the processes. For your eCommerce website, you need to set up the framework and functionality of it, along with the desired plugins. Moreover, you need to validate and test the processes to know how much custom coding is required.

3. Perform SEO: Usually, the migrated websites have to experience a huge drop in their search ranking. So, it is essential that you plan your migration with an SEO expert. It will create the least impact on your eCommerce website rankings.

4. Setting Up Metrics: To check the success of the conversion, it is necessary that you fix certain parameters for an eCommerce website. If a platform migration is successful, then stakeholders can easily decide what will be the important factors to concentrate.

5. Guide The Users: Migration is easy, but making users accept that change is really difficult. To make the employees accept the change, the organization should arrange a training program for them. Through frequent training, you can create an excitement among your employees.

For a successful migration of an eCommerce website, it is really important that you connect with a top eCommerce development services provider. As they are professionals, they know very well how to migrate a website, as well as how to secure its market value among its users.

3 Top Reasons That Define Magento As The Preferred eCommerce Cart For Dynamics ERP Systems

In the current scenario, the buying behavior of consumers has completely changed. They prefer more online shopping, where they first explore a wide range of product, compare products, compare prices, read reviews and then take their final decision and make online purchases. From clothes to footwear, accessories to jewelry, electronics to groceries, etc., everything consumers prefer to buy online. Even the physical store understands the changed scenario, and are switching towards online selling. This makes eCommerce a biggest solution for online business, as well as the most compact communication channel between the sellers and consumers.

However, there are a large number of options are available in the market, but the major question is how does a business select the right eCommerce platform for them. The answer is Magento. It is an open-source eCommerce platform that written in PHP. There are many reasons, which prove that the Magento is the best possible choice for the eCommerce businesses.

1. Feature Rich, Powerful and Cost Effective Solution

Magento is a robust and feature rich platform that has extensive features which help in the development of the business. Its enterprise features are designed for more advanced users, which are:

Marketing: Magento is contained with a large number of marketing tools such as deals, coupons, private sales, loyalty programs, etc., which helps in the promotion of the products online. As well as Magento’s advanced CMS support allow to add on the detailed product description, images, videos, etc., to attract and retain your customers.

SEO: It is an SEO Friendly platform that provides an exclusive platform to the website to rank better on the search pages. It includes all SEO elements such as Meta content, search-friendly URLs, top-level URLs, use of the canonical tag, and even redirecting functionality.

Shipping and Payment Support: Due to its capability, Magento support more than 12 payment gateways and integrates seamlessly with multiple shipping carriers. This flexibility ensures the users that they never lose a customer due to lack of payment mode or shipping related issues.

Multi Language, Multi Currency and Multi Store: It extensive libraries provide support for more than 60 languages and multiple currencies. Even, you can operate multiple stores from the same Magento instance, which make you a truly global brand.

2. Technology

Open Source Technology: With unrestricted source code platforms, Magento’s open source technology makes it is highly compatible to new innovations, especially with its active developer community.

Framework: It is built using Zend Framework in PHP. Due to PHP, it is flexible platform, and it’s easy to use and relatively inexpensive to find the required resources.

Scalability: An eCommerce platform is expected to perform conveniently for heavy traffic. Magento was designed by keeping the scalability in mind, so it is quite efficient and capable for handling a high traffic volume.

3. Easy to Maintain, Customize and Flexibility

One of the major feature of Magento is its Flexibility. Due to its flexiblity, it can be easily customized to meet the business requirements. Also, due to its features, it is quite simple and easy to manage and maintain. When it comes to the management of the eCommerce website, Magento offers an exclusive and easy to use admin panel, through which you can easily manage multiple stores from a single interface. As well as, the same admin interface can be used to customize the store and for managing the customer records, orders, products, invoices and analytics.


Magento is a significant platform that provides an integrated eCommerce solution which gives a complete access to multiple channels like eCommerce, mobile, social media and online marketplaces and integrate them with Dynamics ERP systems. If you are willing to have an online store for your business, then you just need an eCommerce website. You can hire any Magento Website Development Company in India for your business project, and can get the best online store which surely enhances your brand popularity.

Tips to Hire eCommerce Developer Who is Right for the Job

An eCommerce developer might be exactly what you need to grow your business on the web. However, finding the right developer who can offer you with desired results is not that simple.

There are a couple of approaches to verify you make the right contract. Take after these suggestions to ensure you are discovering somebody who can give quality services at the right cost. These will help you hire eCommerce developer who will be right fir for your business needs.

Hire eCommerce Developer

To start with, check the programmer’s expertise level. This may include educational qualification, previous industry experience, or simply his portfolio.

The following thing to search for when you are approaching to contract the right eCommerce developer for your online business would be to take a gander at previous clients for whom the programmer had worked in past. You need to realize what different clients an individual programmer or agency have served. You need to know how they treat their clients. Reviews are one approach to see what individuals are saying in regards to a given web developer, or his/her organization, yet references are significantly more vital in light of the fact that reviews can be faked. Conversing with a genuine client is going to give you a superior feeling of what you can anticipate from your web developer.

You additionally need to make sure they know how to build the eCommerce part of your site. Get some information about your online business preferences and their involvement with diverse elements accessible.

The programmer you contract should have the ability to work with you. You should communicate with your developer what your objectives are and get help getting those objectives. In the event that your developer can’t do this, you have to look for another person.

Finally before you hire eCommerce developer, you should make sure the web developer comprehends what you require them to do. This must be done before you sign an agreement so there isn’t any misconception about what you expect.

Magento Community Edition – Perfect For Tech-Savvy Merchant

Magento Community edition is a powerful platform for any e-commerce portal that allows complete customization of the look and feel of the website. Several plugins can also be accesses via. Magento Connect to achieve the desired customization.

Unlike, Magento Go that offered email and live support for any assistance from magento team, Magento Community edition doesn’t offer any official support. This edition also doesn’t come with hosting option.

The field of ecommerce has seen a transformation recently with more and more businesses moving towards an online presence and opting for Magento web development.

As, Magento Community Edition offers a responsive default theme, making them mobile ready effortlessly, the importance to hire a magento developers gets minimal to maintain the plugins and templates based on your customization.

5 key features of Magento Community Edition are:

  • Faster indexing process
  • Has a much faster checkout
  • Handles large number of products
  • Much more flexible promotions and sales features
  • Better support for international businesses

Small businesses benefit the most with this free edition. They use the basic features and take part in development through the site forums. Many tips and tricks have been discovered to make the Community Edition more powerful. With this, even small companies can enjoy this state-of-the-art platform for free.


The Community Edition is free. This is perhaps the strongest feature of this version. Anyone can make modifications to the software to keep up with their system requirements.


The Community Edition does not have credit card tokenization or highly secured payment bridges. These features are required by banks and credit card companies.


Many e-commerce platform users do not know that the free edition is actually faster than the other software available today. The features can already meet the basic business needs. However, businesses that need more modules may want to purchase the paid version.


Both Community edition and Enterprise edition has the same level of depth to offer. However, with the free version of Magento edition you can’t access price and promotion permission, minimum advertised price, return management authorization etc.