In the past few years, the mobile has played a major role in the business enhancement. Instead of a desktop, people prefer using mobile and tablets for seeing the website. Considering the importance of the mobiles in the business, the companies have started focusing on the mobile apps and website. Even the eCommerce business has moved to mobile apps, and selling their wide range of products through mobile.
But, in order to get the more business through a mobile app, it is necessary that the mobile user’s checkout experience should be seamless and effortless. Also, ensure that your users don’t have any issues while browsing and adding items to their mobile shopping cart or making the purchase. You can hire the best mobile application development company for making a efficient mobile app, but there are many other thinks that you should consider for providing the smooth experience to the users. Here are three important features of the mobile checkout experience that you need to consider:
1. Add-On A Guest Option
Your mobile app checkout process should have an account registration option. The registered account option is beneficial for both the parties. With this, the customers can easily log in their account, access their order information, and make fast purchases. At your end, you’ll have complete information of your customers, and get an option to market to them more effectively. Although, it may cost you, but if it is not on your site, it may feel a huge decrease in checkout abandonments.
2. Minimize Pages and Fields
In the Account Registration option, include minimum information option such as name, email address, mailing and billing address, specific order information and payment information. Also, make sure that all the required information should be presented on a single page which will be a quick and painless process for the customer. Add-on the PayPal payment method, as it is a compact and useful mode for mobile, where users can simply log into their PayPal account and make their payment. They do not need to enter billing or address information or payment details, manually.
3. Simplifying Checkout Pages
The simple mobile checkout page is more valuable for the users. So, try to keep your mobile checkout page simple. Add the logo of your company at the top along with a ‘return to cart’ button alongside it. The remaining page should mention the information of the order, and customer service contact information. Adding any unwanted content may distract your users, and take their attention away from the purchase.