4 Topmost PR Trends That You Can’t Ignore

In the current scenario, the business and media perform parallelly in the digital marketing revolution. As the digital industry is growing with the time, it brings continuous changes in the online business and marketing strategies. Thus, to survive in this ever changing scenario, it is really essential that business change their marketing strategies according to the market trend, else their business looses its place in the digital market.

Traditionally, businesses get connected with the newspapers for their PR (Press Release) and for building their brand image in the market. With the time, the technology has changed and same the communication channels. Now, business person using social media channels like Facebook and Twitter, for their brand promotion. Here are powerful 4 PR trends that you can follow and apply for your business success.

1. Online Influencer is a Marketing Force That can’t Ignore

Now-a-days, the online influencer has become a core trend that PR professionals and brands are grasping. So it is really important to connect with the right influencer to get your story out, as they have their credibility in the market, as well as customers trust them and are connected with them. Now, the marketers and organization know their influencers on Twitter, Instagram and YouTube that easily can create a communications impact influence on a large scale.

2. Technology is Required to Scale Your Communications

As a large number of communications channels and digital methods are available in the market, it is essential that you have a powerful technology to scale your efforts, else you will not get any productive or effective communication system. Additionally, the technology has controlled much of the communication and publishing, but the splinter of media needs various digital marketing tools to handle the complexity.

3. Social Web is Democratizing Communications

As everyone using social network platform, you can easily create text, video and photos and post on it, as well as can easily share it through our smart phones. These social media channels have made companies a publisher in their own right, which make them to build their brand image at their own. Even, through these channels, the customers can directly connect with the brand, know about it and get influenced to use it.

4. Digital Content is Essential For PR

When it comes to unique identity in a digital media platform or in a digital market of bloggers, your online content will help you to get it. Through unique content, you can easily create credibility in a digital market. Now, the content marketing has become a center point of any brand communication and marketing, in the digital world.


The above PR trends will surely help you to get a perfect brand image for your business. If you are confused how to use social media platforms to enhanced your brand image, then connect with the SMO service provider. They will help you, and build a powerful brand image for your organization.

Did Google’s Click-to-Call Change the Organic Search Game?

Now-a-days, one of the common online communication methods is Google’s click-to-call. It is a web-based communication that implemented on websites. For starting communication, the user need to visit a website and clicks on an object, such as a picture, button or text, to start a requested communication via phone call, VOIP, or text.

Chance of Click-to-Call to Change the Organic Search Game?

In 2010, a Call Extensions feature introduced by Google. It includes a click-to-call feature, which provide advertisers a platform to add on their location-specific phone numbers on ads. Later these numbers will easily viewed on mobile devices with internet connection.

In March 2016, for stepping ahead in the Call Extensions feature, Google has been testing its click-to-call function with organic search results, to checkout it performance with it. It means that clickable phone numbers, now will appear in relevant search results to what the user is looking for, not just for paid advertisements.

How Does Click-to-Call Search Results Work?

For relevant click-to-call search result, whether it is a business or service, if a user enters their desired search, the results will showcase the all relevant websites with a phone number placed down, under the title of the webpage and meta description. Moreover, the phone numbers will be highlighted same as a hyperlink does. For connecting with the selected business, the users should click on the phone number, which begin the mobile phone calling process, and connect them.

Why is Click-to-Call Effective?

According to a research, the company that focuses on local advertising and business marketing, as well as uses smartphones to calls businesses, will surely rule the marketplace. Moreover, this Click-to-Call feature is really essential, as it provides business a capability to call a business directly from the search results page. It is very effected, as users wants to have quick access to communicate with their preferred brands, without putting huge effort into it.

Industries like restaurant, travel, local services, finance, retail, technology, etc., are enjoying various benefits by offering easy one-on-one communication. A large number of click-to-call activities is done for making a purchase or booking or reservation.

Marketers Views About Click- to-Call?

Google and many other businesses are using click-to-call feature as a method of advertising and marketing campaign, as well as an advantageous platform to engage with consumers. By marketers, it is considered as the best method to boost revenue, even by maintaining a business connection with the brand’s consumer base.


Google’s Click-to-Call feature has become the latest advertising and marketing method for the businesses, wants to showcase their products and services, and desires to connect with their potential buyers. If you want to use click-to-call feature, just connect with SEO company in India, and they will help you to get appropriate business link on Google Search result.

What Steps Should Add In Pre-Planning Of Mobile App Development

In the current scenario, the upgraded mobile app market has enhanced the big opportunities for the developers in mobile application development. However, to build a successful app, it is really essential that the developers have a well-designed laid-out concept and structured process, on which they can depends and can successfully complete every stage of mobile app development. Through pre-planning of the mobile app development process, the developers can avoid the situation of deviations from set goals, which somehow can create some dramatic changes to the final product.

Moreover, pre-planning helps to gain insights into the target audience, the competitors, and the latest market trends. Also, it will help to convert the innovative ideas into the key features of the app. Especially, the mobile application development company prefers to pre-plan the each stage of the mobile app development process, on the basis of valuable market knowledge, which helps them to build a unique and successfull app that include different features than other similar apps. In short, a pre-planning helps to streamline the development process, organized and to get better outcomes.

How to Pre-Plan Your Mobile App Development?

Here is a comprehensive guide, which helps in the pre-planning of the mobile app development.

1. Describe Your App in a Nutshell

In the initial stage of pre-planning, you need to discuss and prepare a very short description of what the app should be all about. Add on all the expecting factors like key features, the core idea, etc., and compiles into a nutshell.

2. Determine the Needs of Target Audience

As the most critical stages, it helps to highlight many key factors that will be beneficial in building an appropriate mobile app. Most of the time, it is difficult to identify the target audience, as well as know their ‘buying’ behavior and preferences. But, through a online surveys that include forums and discussions or social connections, helps to understand the customer’s preferences and expectation for the app, and likewise, that you can integrate the same in your mobile application.

3.Browse Through Similar Apps

Unless you have a great and unique app idea, it is easier to find similar apps in the app store. So, research on these similar apps, point out their key features, notice their functionalities, consider technical aspects, review customer ratings, etc. This doesn’t mean that you need to replicate something that is already exist, but you can innovate better.

4. Create a Master List of Outputs

The final product is always a different from what it was conceptualized in the beginning. On the bases of research and users’ requirements, develop a comprehensive list and compare it with the initial concept. Even on the bases of the latest changes, you can also improvise the short description.

5. Translate Your Ideas into a Simple Flowchart

When it comes to display of idea, workflow system and functionalities to the development team, then a diagram or flowchart is the best method to do it. But, just make sure that it remains simple and clear, so it can easily understand by everyone. The successful flowchart should include the app concept, budget, features and functionalities, roles and responsibilities, development process, QA and testing requirements, deadlines, etc. Try to make it as comprehensive as possible, so it can be easily understood by everyone, in detail.

How You Can Protect Your Privacy & Secure iPhone Data

How secure is your iPhone, and the personal data stored in it? To get the answers to these questions, we have examined the iPhone’s built-in privacy measures, and trust us that Apple is the most secure phone. Even, the users can apply the security codes on various iPhone applications that are downloaded by them.

iPhones Powerful Privacy Measures

When it comes to the security and privacy, then iPhone is the best smartphone, as it is not easy to break its several protective features that provides complete safeguard of the users’ privacy.

1. Passcodes

Through iPhone passcode set option, the user can easily secure their phone data by stopping people from getting it. While using the iPhone’s passcode option, the user needs to add on a custom alphanumeric code, which is not seriously easy to crack. After six-wrong-attempts, the delay is activated that make the phone more secure. If the phone has highly sensitive or business-critical data, and anyone put passcode 10 times wrong in a row, the iOS will automatically erase the data, but only when the user has activated this option.

2. Touch ID

The latest models iPhone 5s and later versions are coming with Touch ID fingerprint scanners. The user can use their fingerprint to unlock the device itself. For any third-person it is really difficult to break the fingerprint-protect password and hack the important data. The extremely privacy-conscious iPhone users can secure their data through passcode, as well as with Touch ID.

3. Secure Enclave

The highly equipped security measures are assembling in the iPhone, which is can’t even break by the Apple’s own engineers. That’s means no one can be able to access the data inside. The exceptional security measure of the iPhone is Apple’s Secure Enclave feature. The iPhone has a processor chip – a separate processor in its own right, which stores the fingerprints and other security-critical data, as well as it has a crucial part of the encryption setup. It is defined as a Secure Enclave, as it has a secure boot system to ensure that it the code it runs that can’t be modified by anyone. To understand, it is a powerful form of a little computer within the computer that’s difficult to attack.


As the Apple’s phones are the most secured one, the developers are designing the efficient apps that are compatible with the iPhone system. While iPhone application development, the developers are using coding that are compatible with the iPhone security system and the apps can be easily passcode by the user.

4 Trust Factors That Help To Build A Website and Convert Users

In the internet world, an uncountable number of websites are available, out of which some of them are informative website, some of them are business website and some are social media sites. Due to a huge number of websites, the people have become very queries about the design, look and the content of the websites. According to the top Web Development Company in India, the first impression of the any website decides the visitor stays on it or not. When a person visits on a website, it look of the color, density and layout of the site. If it’s found attractive, then it look for the content, grammar, assets, products and any other interesting thing, and at last look for the link connected to other pages.

Although, it is a very small process, but it convince users that the website is trustworthy and can rely on it for purchasing. What kind of trust factors should include on a website to enhance business reliability? It is a most common question, which is asked by the website development company, while website developing process. Here are the factors that should be included to increase the reliability of the website.

1. Testimonials

When it comes to trust business, the consumers consider experts and friends’ recommendations before doing it. Testimonials are the most effective source to make anyone trust you. By adding a name, face, or voice to a testimonial represent the valuable customer, which creates a deep impact on the mind of the visitors. Moreover, authentic testimonials on the website, can also use on a multiple marketing channels, such as social media or email marketing, which can prove as a most powerful trust builders for any business.

2. Design

A website design is the very first thing that attracts potential customers, as it give the first impression to a user about the business. If the website has a clean design that looks professional will surely make visitors to trust in it, and if the business doesn’t have a professional looking website, the users will look elsewhere for a similar product or service.

3. Business Information

A good website should have mentioned the correct business information, such as contact number, business address, email id, etc. that shows the proficiency of the business, and help to build trust with customers. In addition, create an About Us page that is descriptive and visually appealing. Also, add on the picture and the names of the employees, which provides a clear idea about the business and the employees. Surely, it will help to build customers trust on the business.

4. Awards and Certifications

Another impressive method that help in getting the valuable trust of the visitor is Certificates and Awards. These awards and certificates will represent the notable achievements of the business. Also, this make users feel more secure, while filling out their personal information in the customer form.

The above points will surely help your website to gain customers’ trust and interest, and convert them into valuable customers. If you have any confusion about these points, you can connect with any of the web development company India, and they will resolve all your problems, efficiently.

Correct Methods To Display Partners On Your Website

When companies ensure excellent delivery of their services or products, they start to rely on their valued partners. Soon, this partnership network becomes so big and important for the company that they put efforts to maintain it. But, when it comes to the collaboration of hundreds of partners together, and creating a partner page for the website that is perceptual and user-friendly, it is somehow a major challenge. Here are three golden rules which surely make your partner page work for your company.

1. Adapting a Search Engine To  Relieve Your Prospects Of Search Burdens

Instead of long lists of partners, use a smart search. With a limited number of partners, it is easy to place all of them together in a table or list. Just like Google, show up the most valuable partners to your prospects. Use the Partner finder, and select the most relevant partners by applying the range of customizable filters. Filters may get differ from company to company and include:
Location specified by Country, State and City
Specialization (particular product, service, or its type)
Industry focus

Also, you can add on some more categories like Partner Type, Product, Competencies, Business Needs, Certifications and Awards, etc.

2. Handling Search Results and Partners’ Profiles to Solve The Prospect’s Problem of Choice

Sort Results By Relevance: If we talk about a smart Partner Finder, it can provide long lists of results. Therefore, it is a best idea to visualize search results as a list or a map, and set up sorting search results by relevance (best match, rating, or distance).

Provide Quick and Detailed Views of Partners’ Information: Provide each partner’s basic details, as well as link them to a dedicated page with full information. But, make sure it performs quick and quite usable (like pop-up windows).

Make Sure a Partner Profile Does Not Interfere with the Search: Ensure that a partner’s page will open in a new window or tab, which allow viewers to compare it against several other companies. Also, add on a back-to-search option on every partner page.

Remember You Can Make The First Impression Only Once: Although, an overview page is the first impression of your partner, many companies visit to the page. Try to convenience your partners to add on some useful information about their company, products or service, key industry focus, portfolio, awards, certifications, etc.

3. Main The Balance Between Nutritious Content and Sweet Design

There are two important questions that should consider while creating a partner page:

Is this page visually appealing?
What do I want to communicate with this page?

Although, the relevant search is for information, not for design, but good design page catches attention.

Create a Best Place for a Partner Finder On Your Website: As it is for your prospects’ convenience, so make sure the partner page is easy to find. The page path should be insightful that make the page stand out in the navigation bar.

Make the Difference Between the Statuses of Your Partners Evident: Empower a structured comparison or use buttons, and create a slide show to give a short description of every status one by one.

Target Prospects, Think Partners: Although, the mission of your Partner Finder is to present information about partners, but make sure that you don’t miss the opportunity to enhance your partner network or communication with existing partners. Just add in links to your partner portal,  and a Partner page to it.


Adding Partner Finder page to your website will enhance your website traffic, increase reliability, build trustworthy relation and create more business opportunities. If you want an exclusive partner page for website, you can connect with any software development company. SynapseIndia is a well-known Software Development Company in India. Here, we understand our clients’ and their needs. Considering clients’ needs, we offer innovative and precise solutions based on latest technologies. Our proficient team of professional is always ready to provide valuable services to the clients.

3 Top Reasons That Define Magento As The Preferred eCommerce Cart For Dynamics ERP Systems

In the current scenario, the buying behavior of consumers has completely changed. They prefer more online shopping, where they first explore a wide range of product, compare products, compare prices, read reviews and then take their final decision and make online purchases. From clothes to footwear, accessories to jewelry, electronics to groceries, etc., everything consumers prefer to buy online. Even the physical store understands the changed scenario, and are switching towards online selling. This makes eCommerce a biggest solution for online business, as well as the most compact communication channel between the sellers and consumers.

However, there are a large number of options are available in the market, but the major question is how does a business select the right eCommerce platform for them. The answer is Magento. It is an open-source eCommerce platform that written in PHP. There are many reasons, which prove that the Magento is the best possible choice for the eCommerce businesses.

1. Feature Rich, Powerful and Cost Effective Solution

Magento is a robust and feature rich platform that has extensive features which help in the development of the business. Its enterprise features are designed for more advanced users, which are:

Marketing: Magento is contained with a large number of marketing tools such as deals, coupons, private sales, loyalty programs, etc., which helps in the promotion of the products online. As well as Magento’s advanced CMS support allow to add on the detailed product description, images, videos, etc., to attract and retain your customers.

SEO: It is an SEO Friendly platform that provides an exclusive platform to the website to rank better on the search pages. It includes all SEO elements such as Meta content, search-friendly URLs, top-level URLs, use of the canonical tag, and even redirecting functionality.

Shipping and Payment Support: Due to its capability, Magento support more than 12 payment gateways and integrates seamlessly with multiple shipping carriers. This flexibility ensures the users that they never lose a customer due to lack of payment mode or shipping related issues.

Multi Language, Multi Currency and Multi Store: It extensive libraries provide support for more than 60 languages and multiple currencies. Even, you can operate multiple stores from the same Magento instance, which make you a truly global brand.

2. Technology

Open Source Technology: With unrestricted source code platforms, Magento’s open source technology makes it is highly compatible to new innovations, especially with its active developer community.

Framework: It is built using Zend Framework in PHP. Due to PHP, it is flexible platform, and it’s easy to use and relatively inexpensive to find the required resources.

Scalability: An eCommerce platform is expected to perform conveniently for heavy traffic. Magento was designed by keeping the scalability in mind, so it is quite efficient and capable for handling a high traffic volume.

3. Easy to Maintain, Customize and Flexibility

One of the major feature of Magento is its Flexibility. Due to its flexiblity, it can be easily customized to meet the business requirements. Also, due to its features, it is quite simple and easy to manage and maintain. When it comes to the management of the eCommerce website, Magento offers an exclusive and easy to use admin panel, through which you can easily manage multiple stores from a single interface. As well as, the same admin interface can be used to customize the store and for managing the customer records, orders, products, invoices and analytics.


Magento is a significant platform that provides an integrated eCommerce solution which gives a complete access to multiple channels like eCommerce, mobile, social media and online marketplaces and integrate them with Dynamics ERP systems. If you are willing to have an online store for your business, then you just need an eCommerce website. You can hire any Magento Website Development Company in India for your business project, and can get the best online store which surely enhances your brand popularity.

Android N: A Steps Ahead For Becoming A Virtual Reality Platform

On March 9 2016, (Wikipedia), the Google surprised us all by releasing the first Android N developer preview. It is the top news among the developers. Following the tradition, the latest version of the Android OS is named after a sweet treat! Following in the eminent footsteps of Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ince Cream Sandwich, Jelly Bean, KitKat, Lollipop and Marshmallow, the Google has suggested Android ‘N’.

Concurrently, till the official announcement made by the Google, we will have to oppose with results from the internet polls that the project will name as Android Nutella or Android Nougat. However, it was not launched yet, still we can concentrate on what we do know as far as latest news is concerned.

With the aim of revolution, Google has released its latest version of the developer preview to empower Android N with full VR support features. This is what with which the Google is expanding their push into virtual reality. According to the information, this realease preview suggests that apps will be able to register themselves as VR Listeners or VR helpers. Also, additional permissions warnings explain that apps will able to run while using the applications in virtual reality mode.

Other Essential Points:

These six previews builds are expected before the actual release of Android N:

1. Android N will support for the new Vulkan graphics API that provide better gaming experiences and better quality games
2. New emojis based off Unicode 9 find a place in Android N
3. Google is bringing support for Java 8 features to Android N. This authorizes the developers to use native Java features using JACK ( Java Android Compiler Kit) while developing applications
4. Scoped directories will also get entry in it. This provides a tighter security as apps that need access to a certain directory, get access to just that instead of sweeping access
5. With Data Saver feature in the settings, Android N lets the system block background data usage and allow apps to use less data in the foreground.
6. Android N provides multi-window support on phones and tablets.

Since, its launch is not yet confirmed, but the developers are eagerly waiting for it. Though, Android N is not launched, but still you can get your mobile application as compatible with it. If you want a better compatible mobile application, you can hire the superb mobile application development company, as they know what suits best to your application.

Why PHP Is Essential For Web Development

When it comes to the website development, the developer’s first choice is PHP, as it provides various options and benefits. With the technological growth in the PHP platform, the development process has become more refined and shaped. Here are the points that explain how PHP development empowers to develop effective web development solutions:

  • PHP is Server-Side Scripting Language that can deployed on any operating system and platform free of cost.
  • PHP development expands the level of efficiency and increases the benefits of applications and websites.
  • It resourceful code structures and powerful functionality grant a robustness to the web solutions.
  • It is compatible with all operating systems and browsers. It performs smoothly on UNIX and Windows, both.
  • It has extensive features that make development solutions interactive and user-friendly.
  • Data processing is also one of the crucial features of PHP development.
  • With PHP syntaxes, you can write valuable codes that can perform the desired functions, effortlessly.
  • PHP makes to embed it into HTML1. For this action, you don’t need separate lines of coding to make it perform.
  • PHP has various open-source libraries that consider as the PHP binary builds.
  • It built-in modules helps in accessing File Transfer Protocol (FTP) servers and database servers.
  • PHP also supports Payment gateways and helps in its integration. While using a payment gateway, the PHP file store the post data into variables and create a query string including the authentication credentials.
  • Through PHP, you can create dynamic pages static-looking URLs as well as can make HTML files that can easily modified to many scripts to create relevant page titles. These are the essential factor in SEO, as it required the dynamic pages which can easily upload.

However, the PHP offer a wide number of benefits for website development, but it is the most compatible language, which you can use seamlessly for developing your web solutions. Even, if you are non-programmers, but have some knowledge of PHP, definitely you will prefer PHP development for your website.

There is a huge difference between the solutions developed by a learner or by the experienced professional. The new learner did not have the deep knowledge about the usage of PHP development, but the experienced professionals have expertise in coding, as well as can provide splendid solutions.

There are many companies that provide excellent services for PHP Application Development in India. You can hire any of them, but before hiring them just make sure that they have a team of experienced professionals and have years of experience in the developing the website. This will provide you the surety of getting a successful development project.

5 Reasons Why Should You Need To Hire A Professional Web Development Company

Currently, the website has become a part of every business planning. No matter if you are a new venture or market leader, you need a website to create a significant online identity of your brand. With a powerful website, you can showcase your product and services, attract potential customers, increase web traffic and develop valuable business opportunities. But for enjoying the best benefit of your website, you need to take special care of it and have to make timely updations for increasing its feasibility.

While creating a website, mostly business person gets confused, as they don’t have the clearest idea about hiring the quality web design and development services. There are two types of method for getting your site work done.

  • Hire a full-time team of web designer and developers for your project
  • Hire a professional web development company

Somehow, hiring a personal team of designer and developers will be costlier, and it can effect on your budget. In fact, hiring a professional web design and developing company will be more beneficial in all the ways. There are some advantages that help you to make your decision:

1. Uniqueness
As every business is not same, there business requirements are also not same. So it is very important that you have website that fulfill all your business requirements. By hiring a Web Development Company India, you will get the unique and customized web solution, which fulfill your business needs and offer a great unique global exposure to your business. As the development company has team of professional designer and developers that create an exclusive website, which help you to get a unique global identity in the business world.

2. Browser Compatibility
There are various web browsers, which are frequently used by the users. So, it is really important that your business website should be compatible with all the browsers. To check its compatibility you need to perform browser testing, for that you need a web development company.

3. Semantics and Validation
However, it is not so difficult to learn HTML tags and coding that required for developing a website. But, a professional web development company knows all the design and development tactics, and provides the perfect development solutions with better command over semantics and validation of codes.

4. Optimization
In the development process, the website optimization has also played a vital role. While website optimization, the content of your website should be optimized for various things, including search engine friendliness, loading speed, and lead conversions. As it is a dynamic process, the expert can keep the track record of the latest optimization process. In the process, a web development company supports your website by keeping the site upgraded on a regular basis, to get the best result for you, as well as to maintain their presence in the market.


The above points will definitely help you to understand a value of a professional web development company. So don’t get confused and hire the best web development company for your business project.