Correct Methods To Display Partners On Your Website

When companies ensure excellent delivery of their services or products, they start to rely on their valued partners. Soon, this partnership network becomes so big and important for the company that they put efforts to maintain it. But, when it comes to the collaboration of hundreds of partners together, and creating a partner page for the website that is perceptual and user-friendly, it is somehow a major challenge. Here are three golden rules which surely make your partner page work for your company.

1. Adapting a Search Engine To  Relieve Your Prospects Of Search Burdens

Instead of long lists of partners, use a smart search. With a limited number of partners, it is easy to place all of them together in a table or list. Just like Google, show up the most valuable partners to your prospects. Use the Partner finder, and select the most relevant partners by applying the range of customizable filters. Filters may get differ from company to company and include:
Location specified by Country, State and City
Specialization (particular product, service, or its type)
Industry focus

Also, you can add on some more categories like Partner Type, Product, Competencies, Business Needs, Certifications and Awards, etc.

2. Handling Search Results and Partners’ Profiles to Solve The Prospect’s Problem of Choice

Sort Results By Relevance: If we talk about a smart Partner Finder, it can provide long lists of results. Therefore, it is a best idea to visualize search results as a list or a map, and set up sorting search results by relevance (best match, rating, or distance).

Provide Quick and Detailed Views of Partners’ Information: Provide each partner’s basic details, as well as link them to a dedicated page with full information. But, make sure it performs quick and quite usable (like pop-up windows).

Make Sure a Partner Profile Does Not Interfere with the Search: Ensure that a partner’s page will open in a new window or tab, which allow viewers to compare it against several other companies. Also, add on a back-to-search option on every partner page.

Remember You Can Make The First Impression Only Once: Although, an overview page is the first impression of your partner, many companies visit to the page. Try to convenience your partners to add on some useful information about their company, products or service, key industry focus, portfolio, awards, certifications, etc.

3. Main The Balance Between Nutritious Content and Sweet Design

There are two important questions that should consider while creating a partner page:

Is this page visually appealing?
What do I want to communicate with this page?

Although, the relevant search is for information, not for design, but good design page catches attention.

Create a Best Place for a Partner Finder On Your Website: As it is for your prospects’ convenience, so make sure the partner page is easy to find. The page path should be insightful that make the page stand out in the navigation bar.

Make the Difference Between the Statuses of Your Partners Evident: Empower a structured comparison or use buttons, and create a slide show to give a short description of every status one by one.

Target Prospects, Think Partners: Although, the mission of your Partner Finder is to present information about partners, but make sure that you don’t miss the opportunity to enhance your partner network or communication with existing partners. Just add in links to your partner portal,  and a Partner page to it.


Adding Partner Finder page to your website will enhance your website traffic, increase reliability, build trustworthy relation and create more business opportunities. If you want an exclusive partner page for website, you can connect with any software development company. SynapseIndia is a well-known Software Development Company in India. Here, we understand our clients’ and their needs. Considering clients’ needs, we offer innovative and precise solutions based on latest technologies. Our proficient team of professional is always ready to provide valuable services to the clients.

3 Top Reasons That Define Magento As The Preferred eCommerce Cart For Dynamics ERP Systems

In the current scenario, the buying behavior of consumers has completely changed. They prefer more online shopping, where they first explore a wide range of product, compare products, compare prices, read reviews and then take their final decision and make online purchases. From clothes to footwear, accessories to jewelry, electronics to groceries, etc., everything consumers prefer to buy online. Even the physical store understands the changed scenario, and are switching towards online selling. This makes eCommerce a biggest solution for online business, as well as the most compact communication channel between the sellers and consumers.

However, there are a large number of options are available in the market, but the major question is how does a business select the right eCommerce platform for them. The answer is Magento. It is an open-source eCommerce platform that written in PHP. There are many reasons, which prove that the Magento is the best possible choice for the eCommerce businesses.

1. Feature Rich, Powerful and Cost Effective Solution

Magento is a robust and feature rich platform that has extensive features which help in the development of the business. Its enterprise features are designed for more advanced users, which are:

Marketing: Magento is contained with a large number of marketing tools such as deals, coupons, private sales, loyalty programs, etc., which helps in the promotion of the products online. As well as Magento’s advanced CMS support allow to add on the detailed product description, images, videos, etc., to attract and retain your customers.

SEO: It is an SEO Friendly platform that provides an exclusive platform to the website to rank better on the search pages. It includes all SEO elements such as Meta content, search-friendly URLs, top-level URLs, use of the canonical tag, and even redirecting functionality.

Shipping and Payment Support: Due to its capability, Magento support more than 12 payment gateways and integrates seamlessly with multiple shipping carriers. This flexibility ensures the users that they never lose a customer due to lack of payment mode or shipping related issues.

Multi Language, Multi Currency and Multi Store: It extensive libraries provide support for more than 60 languages and multiple currencies. Even, you can operate multiple stores from the same Magento instance, which make you a truly global brand.

2. Technology

Open Source Technology: With unrestricted source code platforms, Magento’s open source technology makes it is highly compatible to new innovations, especially with its active developer community.

Framework: It is built using Zend Framework in PHP. Due to PHP, it is flexible platform, and it’s easy to use and relatively inexpensive to find the required resources.

Scalability: An eCommerce platform is expected to perform conveniently for heavy traffic. Magento was designed by keeping the scalability in mind, so it is quite efficient and capable for handling a high traffic volume.

3. Easy to Maintain, Customize and Flexibility

One of the major feature of Magento is its Flexibility. Due to its flexiblity, it can be easily customized to meet the business requirements. Also, due to its features, it is quite simple and easy to manage and maintain. When it comes to the management of the eCommerce website, Magento offers an exclusive and easy to use admin panel, through which you can easily manage multiple stores from a single interface. As well as, the same admin interface can be used to customize the store and for managing the customer records, orders, products, invoices and analytics.


Magento is a significant platform that provides an integrated eCommerce solution which gives a complete access to multiple channels like eCommerce, mobile, social media and online marketplaces and integrate them with Dynamics ERP systems. If you are willing to have an online store for your business, then you just need an eCommerce website. You can hire any Magento Website Development Company in India for your business project, and can get the best online store which surely enhances your brand popularity.

Android N: A Steps Ahead For Becoming A Virtual Reality Platform

On March 9 2016, (Wikipedia), the Google surprised us all by releasing the first Android N developer preview. It is the top news among the developers. Following the tradition, the latest version of the Android OS is named after a sweet treat! Following in the eminent footsteps of Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ince Cream Sandwich, Jelly Bean, KitKat, Lollipop and Marshmallow, the Google has suggested Android ‘N’.

Concurrently, till the official announcement made by the Google, we will have to oppose with results from the internet polls that the project will name as Android Nutella or Android Nougat. However, it was not launched yet, still we can concentrate on what we do know as far as latest news is concerned.

With the aim of revolution, Google has released its latest version of the developer preview to empower Android N with full VR support features. This is what with which the Google is expanding their push into virtual reality. According to the information, this realease preview suggests that apps will be able to register themselves as VR Listeners or VR helpers. Also, additional permissions warnings explain that apps will able to run while using the applications in virtual reality mode.

Other Essential Points:

These six previews builds are expected before the actual release of Android N:

1. Android N will support for the new Vulkan graphics API that provide better gaming experiences and better quality games
2. New emojis based off Unicode 9 find a place in Android N
3. Google is bringing support for Java 8 features to Android N. This authorizes the developers to use native Java features using JACK ( Java Android Compiler Kit) while developing applications
4. Scoped directories will also get entry in it. This provides a tighter security as apps that need access to a certain directory, get access to just that instead of sweeping access
5. With Data Saver feature in the settings, Android N lets the system block background data usage and allow apps to use less data in the foreground.
6. Android N provides multi-window support on phones and tablets.

Since, its launch is not yet confirmed, but the developers are eagerly waiting for it. Though, Android N is not launched, but still you can get your mobile application as compatible with it. If you want a better compatible mobile application, you can hire the superb mobile application development company, as they know what suits best to your application.

Why PHP Is Essential For Web Development

When it comes to the website development, the developer’s first choice is PHP, as it provides various options and benefits. With the technological growth in the PHP platform, the development process has become more refined and shaped. Here are the points that explain how PHP development empowers to develop effective web development solutions:

  • PHP is Server-Side Scripting Language that can deployed on any operating system and platform free of cost.
  • PHP development expands the level of efficiency and increases the benefits of applications and websites.
  • It resourceful code structures and powerful functionality grant a robustness to the web solutions.
  • It is compatible with all operating systems and browsers. It performs smoothly on UNIX and Windows, both.
  • It has extensive features that make development solutions interactive and user-friendly.
  • Data processing is also one of the crucial features of PHP development.
  • With PHP syntaxes, you can write valuable codes that can perform the desired functions, effortlessly.
  • PHP makes to embed it into HTML1. For this action, you don’t need separate lines of coding to make it perform.
  • PHP has various open-source libraries that consider as the PHP binary builds.
  • It built-in modules helps in accessing File Transfer Protocol (FTP) servers and database servers.
  • PHP also supports Payment gateways and helps in its integration. While using a payment gateway, the PHP file store the post data into variables and create a query string including the authentication credentials.
  • Through PHP, you can create dynamic pages static-looking URLs as well as can make HTML files that can easily modified to many scripts to create relevant page titles. These are the essential factor in SEO, as it required the dynamic pages which can easily upload.

However, the PHP offer a wide number of benefits for website development, but it is the most compatible language, which you can use seamlessly for developing your web solutions. Even, if you are non-programmers, but have some knowledge of PHP, definitely you will prefer PHP development for your website.

There is a huge difference between the solutions developed by a learner or by the experienced professional. The new learner did not have the deep knowledge about the usage of PHP development, but the experienced professionals have expertise in coding, as well as can provide splendid solutions.

There are many companies that provide excellent services for PHP Application Development in India. You can hire any of them, but before hiring them just make sure that they have a team of experienced professionals and have years of experience in the developing the website. This will provide you the surety of getting a successful development project.

5 Reasons Why Should You Need To Hire A Professional Web Development Company

Currently, the website has become a part of every business planning. No matter if you are a new venture or market leader, you need a website to create a significant online identity of your brand. With a powerful website, you can showcase your product and services, attract potential customers, increase web traffic and develop valuable business opportunities. But for enjoying the best benefit of your website, you need to take special care of it and have to make timely updations for increasing its feasibility.

While creating a website, mostly business person gets confused, as they don’t have the clearest idea about hiring the quality web design and development services. There are two types of method for getting your site work done.

  • Hire a full-time team of web designer and developers for your project
  • Hire a professional web development company

Somehow, hiring a personal team of designer and developers will be costlier, and it can effect on your budget. In fact, hiring a professional web design and developing company will be more beneficial in all the ways. There are some advantages that help you to make your decision:

1. Uniqueness
As every business is not same, there business requirements are also not same. So it is very important that you have website that fulfill all your business requirements. By hiring a Web Development Company India, you will get the unique and customized web solution, which fulfill your business needs and offer a great unique global exposure to your business. As the development company has team of professional designer and developers that create an exclusive website, which help you to get a unique global identity in the business world.

2. Browser Compatibility
There are various web browsers, which are frequently used by the users. So, it is really important that your business website should be compatible with all the browsers. To check its compatibility you need to perform browser testing, for that you need a web development company.

3. Semantics and Validation
However, it is not so difficult to learn HTML tags and coding that required for developing a website. But, a professional web development company knows all the design and development tactics, and provides the perfect development solutions with better command over semantics and validation of codes.

4. Optimization
In the development process, the website optimization has also played a vital role. While website optimization, the content of your website should be optimized for various things, including search engine friendliness, loading speed, and lead conversions. As it is a dynamic process, the expert can keep the track record of the latest optimization process. In the process, a web development company supports your website by keeping the site upgraded on a regular basis, to get the best result for you, as well as to maintain their presence in the market.


The above points will definitely help you to understand a value of a professional web development company. So don’t get confused and hire the best web development company for your business project.

Methods To Make Your Users Think Your App Loads Faster

While designing an application, we don’t have the means to simulate various loading speeds. So, we always try to create a proper design which provides ultimate user-experience, instead of making them wait for content to display. However, the internet speeds are not guaranteed, though it is was necessary at the time of downloading an image, video or music. In such cases, we need to decide what to show and what not, to satisfy the users demand and filling the gap. Here are some methods that surely will help you:

Mobile Application Development

1. Loading Spinners are Bad
The Loading spinners are not the perfect solution to present the loading error. The default loading icons provide the negative significance. They perform at various operating system functions, and provide the status of everything from device boot to problems connecting to network or loading a data. Somehow, making the user stare at a loading bar or spinning wheel can enhance the bounce rates. How much time it will take for loading the page? you should clearly indicate your user. You should design for operational transparency by offering progress-UX that’s given powerful impact.

2. Background Operations
The background operations packed actions provides two benefits, i.e., they are invisible to the user and occur before the user ask for them. It is more beneficial to give users other interesting things in front to focus on, as a loading process will continue in the background.

3. Dummy Content and Placeholders
If you really want to make your users experience pleasant, without shorten the time, then add on temporary information containers. Use interesting dummy content as text and image placeholders, which keep your users engaged. However, in the loading process, load a small blurry image first, and then large image, that give the impression of fast downloading. By using the placeholders and dummy content, you can’t speedup a loading process, but can make your users feel like it is.

4. Distract Your Users
To save your users from getting bored while waiting, provide them some interesting distraction. It can be something funny, unexpected or anything that can easily catch the users’ attention for a longer period of time. This way your app get enough time to load.

Usually, the users don’t like to wait for a long time for content to upload. But if you make them feel they are not waiting, surely they will like your app. For good and performing app, you need a significant app design. For that you need to select the best designer that can properly design and develop your app. Find and hire the best mobile application development company, which have a team of best designers and developers, and know the importance of users for the app. Then only you will get the finest app for your business.

Why Industry Specific Software Development Services Are Important?

Softwares play a significant role in simplifying the functionality of the businesses. As it is very difficult to manage each and everything manually in the business, you need to implement the right software for the proper & efficient management. Usually, most of the people relate the software to the IT industry, but it is not only necessary for IT industry only. It is beneficial for various other industries too. The only difference being that the every businesses require customized software development services as per their industry requirements.

Software Development Services

Why is Industry Specific Software Required?
The software is a concept or an application, which is created on the basis of specific requirement criteria. For example: a billing software is used in many industries like in a restaurant or a hospital, as its purpose is same. However, in this situation, the industry specific software development services are required. The billing software works according to the requirements of the hospital and restaurant. While customizing the software, its basic structure remains the same, but it will be very specific to the industry.

Benefits of Industry Specific Software Development Services
There are many reasons that you should take Industry Specific Software Development Services are:

  • It’s better for time management. When softwares are implemented in the industry, it manages a lot of things and saves time.
  • It increases the work efficiency thereby improving the bottom line of the company.
  • It reduces the work effort in the industry.
  • It helps you to get along with the competition with the others.
  • Due to its ability and trustworthiness, it can be used by any company irrespective of its size.
  • It helps you to work smarter rather than over work to meet the targets.

How to get Industry specific software services?
There are many software development companies, which are providing the excellent software development services, India and are working on expanding the Industry specific software services. These specific software services are designed and customized according to the industry’s requirements. So, before customizing the software, it is very important that you understand the requirements and the domain of the industry, which ensure the success of the software. These specific services are available for all types of the industry, whether it is small or big in size, or focused to any domain.

Benefits of Custom Software Development for Different Businesses

In today’s fast changing marketplace, business owners are completely aware about the fact, that how important is the software development for their business growth. In industry, there are many companies which are providing the latest software development services, but packaged software development is not always a complete solution for every business needs. Whereas every business has different requirements, it is really very difficult for one product to fulfill the multiple needs, simultaneously.

Custom Software Development is the significant solution for accommodating the different business requirements. Keep these requirements into consideration, the development service provider design and developed the finest customized business application according to the demand of the clients’. These custom business applications are designed to function exactly how the business person want them to. The custom design provides a numerous advantages to the business, and helps in the growth and development of it.

Software Development Services

There are many companies which offer excellent services in custom software development, India. They will provide you the finest software solutions, which increases your business efficiency, increases opportunities, saves your company money. They will create and deliver the exclusive applications which can do the following:

1. Improve Communication and Collaboration
Custom software development provides superb solutions that improve the communication system at every level of a company. Thought it, the employees can share their ideas, chat with multiple vendors and customers on a unified platform, as well as ensure no lost of valuable communication. It also benefits management, as they can track workflows, assign work to different employees, and effectively share strategies and presentations, with the people in an organization who requires it.

2. Increase Productivity And Efficiency
Custom software is designed to gain more business opportunities. There are many ways custom software can enhance your business productivity. Such as, it can manage the payroll and human resources issues, allows customers to make a valuable purchase through your eCommerce platform, as well as help in tracking employees and many more.

3. Improve Existing Processes
Sometimes, your certain way of doing business is no more able to meet your expectations. This is the time to think, which areas of your business need improvement. In many cases, various aspects of the business can be modified through custom software development, which improves the efficiency and productivity of the business.

Tips to Create an Powerful Call to Action

If any visitor turns on your website, you expect them to do something on it, which fulfill your goal. They purchase the products, or share your content, or sign up for your mailing list. But the question arises, that how do you get them to take the specific action you want them to do? It is really hard to encourage a customer to take a desired action that you want them take it. For this purpose, you need a powerful, yet interesting call to action (CTA). Before moving further, just have a look of what type of call to action is preferred by the companies.

Powerful Call to Action

1. KISSmetrics: The call to action method where one can “Log In With Google” make them easily log on any page without any security issue.

2. Evernote: If you “Want to remember everything? Sign up for Evernote” is another method of a powerful call to action. The users immediately understand the message when you want to convey them.

3. Crazy Egg: The “Show Me My Heatmap” call to action of Crazy Egg is another compelling call method, which uses the voice of the customer.

4. Square: Square is another interesting call to action method where something offers to attract prospective customers, like “Get a Free Card Reader”.

Tips to Create a Progressive Call to Action For the Website

1. Direct Approach: In this your business website should have direct approach. Be clear and tell your visitors what you do and what exactly you would like them to do. The action must be strong, short and simple.

2. Unique: In the competitive market, it is very important that you have a unique identity, which differentiate you from your competitors. It is hard, but interesting that you makes your call to action unique, different from others.

3. Use Actionable Language: In Call to Action, try to use words that compel your visitors to do what you want them to.

4. Easy & Simple: The Call to Action process should perform effortlessly. Explain your prospective visitors that converting is not costly. For example, if you are offering a product or services free of charge, such as a free demo, then don’t forget to mention that in your call to action.

How to Improve ROI By Outsourcing Software Development Services to India?

The whole process from conception to development of a program for an individual user requirement is commonly known as software development. Broadly, the development process is divided into various stages like requirement gathering, designing, computer programming, testing, writing and maintaining source code, bug fixing and finally deploying. With the increasing number of software companies, the demand of customized software is also increasing. Here are some essential tips to remember while selecting a development company:

1. Searching and Planning: Initially, before selecting the development company, you must evaluate your business requirements. Once you evaluate and plan the requirement structure, you have a clear picture about what type of software you want, its target market and your budget. A clear understanding of software requirement can help you in finding a company that fulfills all your demand.

2. Experience: In the competitive market, all the companies talk about their unique skills, exclusive services, and great experience in providing the customized software according to the desires of the customers. Therefore, it is really important that you consult your team head regarding the features of the software required by your company, as well as evaluate the moderate services offered by the service provider.

3. Portfolio: A portfolio is the finest way to judge the potential skills and the quality of the services offered by the company. It is a compilation of the samples of their previous work. While, going through these samples, to briefly understand the working qualities of the company. If you consider the portfolio of the company, you will come to know about the software applications they are using to display their capabilities, as well as what they can offer you? You will get the clear view about the application development services, which includes custom software applications, Macintosh applications, Linux tools and Android apps. Just to be more confident about the company, simply visit to the Portfolio link:

4. Service Charges: Always, a best software development company will offer you with its excellent services in higher prices, in comparison to others. If you want to avail their finest services, then you should be ready to pay higher amounts. Don’t compromise on features for saving money.

5. Latest Technology: As technologies keep on changing, frequently, it is essential that you find a company that keeps itself updated from the cutting-edge technologies and the latest market trends. You should consider their work, so that you can get the idea of the latest software with the latest technology.

6. ROI: Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment. It helps in measuring the amount of return on an investment cost. Globally, software development companies are offering various pioneering strategies to increase the revenue levels of the companies, as well as to make you sure about the future profit possibilities. They will provide you the customized software which are designed according to the revenue strategies, and help you in getting more revenue. So select only that company, which can help you to get ROI benefits.

Following the market trends and software necessities, there are many companies which are providing excellent software designing services to their potential customers. For managing the industry challenges and generating more business opportunities, the companies are using various unique software for their online presence. If you want a unique software solution to operate your business effectively, then you should hire professionals from the top software development services in India. They are specialized in the softwares, and work on the platform of cutting-edge technologies and innovative ideas.

An entire team of qualified developers intensely enjoys working on the development projects, by applying their innovative concepts, latest technologies and technical capabilities. They are offering various services, including:

  • Website Development
  • Mobile App Development
  • eCcommerce Store Development
  • Microsoft SharePoint development
  • Silverlight development

As they understand the requirement of all size businesses, and value of the investment of the clients, provide only quality work, and deliver projects on time. They always provide optimum quality services and maintain 100% client satisfaction by following core values and business ethics.