Why SharePoint is A Perfect Platform For Business Portal Development

When it comes to a website development, various features are considered on a priority list. Whether it is smooth functioning or easy access to the information, people expect for all important features from a portal. To meet the user’s expectation, it is necessary that you understand your users’ expectations and prepare a blueprint according to it. Once you are done with a blueprint, try to develop a customized website that can provide an excellent user experience and complete data security to your visitors.

For business portal development, one of the most promising technologies is SharePoint. Basically, SharePoint is a web based platform that is highly used for the development of both websites & softwares. To know more about it, here are some of its excellent features that define the SharePoint benefits:

1. Collaboration: It is a vital element that required for a business development. SharePoint empower various collaborative platforms that can easily customized for the development of project portals, discussion portals, team sites, community sites, and knowledge pages. Through this framework, the company can get a high power portal, where various teams can easily share and access the task, documents, calendars, blogs, etc. Moreover, the user can perform efficient project management, email integration, outlook integration, etc.

2. Information Management: For the proper information management, the company needs various efficient tools for it. For this purpose, SharePoint is the best platform for them. The team members can seamlessly publish their content and efficient document management through with it. It is the most efficient platform for document lifecycle management and  hassle-free content publishing.

3. Digital Asset Management: Consider the importance of digital asset management, SharePoint has come up with its updated version SharePoint Server 2013. It offers an excellent library template named Asset Library that is used for creating a new image, audio, and video content with an intension of labelling the media assets. With this you can display a digital assets to users that allow them  to browse the asset library, inserting a web page on a team site, and much more.

4. Cloud Based Model: SharePoint has a cloud based app model which helps developers to work on different web languages like CSS, HTML, JavaScript, etc., and create new apps. Moreover, it provides more portability to the documents, the users can easily insert documents through URL pointers.


As SharePoint has numerous vital features, it is one of the best solutions for creating a business portal. So, if you also want an efficient portal for your business, you just need to connect with a top SharePoint development company India. They will help you to get a customized SharePoint based website for your business.

Top Benefits of Converting HTML Website Into WordPress Website

In the past few years, the online business competition has reached to a new level in respects of marketing strategies, audience expectations, business opportunities etc. The companies are coming up with their business websites with the aim of getting more business opportunities. To stay ahead in the market competition, the site owners are trying their best to come up with various new innovative development on their website.

Many of people think that having an HTML website is enough to ahead the competition, but actually, it is not so. They did not realize that they are not even the part of the competition. This is because of WordPress. Nowadays, the WordPress has become a primary tool for the businesses who wants to survive in the digital world. The WordPress website gets more organic traffic and low bounce rate in comparison of HTML website, which results in better SEO rankings. The businesses can enjoy various benefits by shifting the website platform from Html to WordPress. For getting your website on WordPress platform, you can connect with top WordPress development company India and take their services. Still, you are confused, then here are top benefits of using WordPress in comparison of HTML.

1. Website Maintenance Become Simple

It is always really difficult to maintain a Html based website. According to the requirements, the programmer needs to make changes in the website. But with WordPress, there is no need to take any help or support from the programmer for making changes in the website. One can make itself the required changes. As WordPress comes with admin panel, the users can simply make the desired changes in the website by login to the backend of the site, which is not possible with the Html websites.

2. Compatible To Search Engine Optimization

Eventually, WordPress is featured as an effective tool for blogging. It has various built-in functions that help in the improvement of the website rankings. With WordPress, the businesses need not worry about the website ranking. This is possible because WordPress analyzes the search engines and develop the relevant keywords for titles, meta descriptions, etc., which helps the website to get visibility on the web index and improve its rankings.

3. Unlimited Plugins

The WordPress websites come with efficient plugins and valuable extensions. It has thousands of plugins that offer various solutions that save the users from the unwanted coding for new features. The users can select any plugin or extension and add it to the website, as most of them come free of cost.


Basically, A WordPress is an open-source content management system, which efficiently manages the content of the website. It comes with numerous plugins and extensions that make the development process really easy and simple for the developers. Due to its user-friendly features, the visitors can stay on the website.

Is Your Personal Data Secured With Mobile Apps

The data management, and security have always been the major issues with regards to the use of mobile applications for the business purpose. Eventually, the applications are widely used by the consumers for their various purposes. But, for using the application, the users need to install apps on their mobile phones and fill out various personal details like email addresses & passwords. Moreover, for using the native apps, the consumers have to allow access to mobile stored data. All these personal data is collected by the application developers assuring that it will remain confidential, but actually it is not. There is no security of data confidentiality.

For such situation, the consumer data protection has become a major question. Are there any laws and regulations for saving the consumer data from theft or illegal access? Previously, the developers have lack of transparency about the usage of information, as they are collecting various data that was irrelevant to the app features and it usage.

To overcome this problem, the major companies like Google, Apple, Microsoft, etc., have come together and supported for providing the better coordination in app installations and proper implementation of the privacy policies. This results in the stricter norms and encryption algorithms that are using by the developers for the safety of user’s data.

For enhancing the mobile app security and data privacy, the White House has released “Declaration of Confidentiality”, a document that determines the best practices for managing comprehensive and relevant data on user’s devices. It is a regulatory effort which is made to maintain the privacy of users in the application.

Type of Measures That Mobile Phone Users Can Take To Protect Access Of Their Personal Data & Mobile Data

Usually, the developers can easily track the consumer’s activities through personal data available in the mobile phones. They can easily track their location, schedule, locations, etc. Moreover, it increases the possibilities of the loss of the personal data that is stored on the cell phones. To secure the data from stolen, the users should take various security measure, such as

1. They should remove the browser history or search history from the phone.
2. They should turn off the location tracking feature as anyone can gain access to the information
3. They should secure their phone from physical stolen and should keep the data back from securing the lost of data.


Nowadays, the users are very much concerned about their mobile phone security and privacy. For this, it is essential that the developers create the applications with a host of security safeguards and protocols to manifest the user’s trust in them. For this, you should hire a company that provides mobile application development in India, follow all the protocols and security standards and build the most secure apps.

Top 6 Advantages Of Using CakePHP For Building a Large Scale Website

PHP platform has multiple frameworks that can be used for developing different professional websites and applications. But, when it comes to the web development, the developers prefer only CakePHP. It is an open source web framework, which is written in PHP language and follows the MVC approach. It is widely used by the developers for creating high-end websites. Although, it is one of the best frameworks for all sort of website development, but it is specially used by the developers for a large scale website development. Here are some solid reasons why it is so:

1. Model View Controller Approach: CakePHP framework follows the Model View Controller (MVC) approach, which helps in connecting and saving the queries to the database. If you want to make any type of changes within the database, then you can do it effectively. This model will help you to insert, delete, alter or read the model efficaciously. Moreover, it also supports in offering real-time progress report of the project.

2. No Default Language: Normally, a large number of frameworks runs on a default language (English), which actually a major problem for the developers. Various professionals are unable to understand the exact meaning of the default language and find themselves in a big trouble. But, with CakePHP, there is no such problem, as it has no default language. The developers can select the framework language according to their choice.

3. Configuration Autodetected: CakePHP comes with an auto-detection feature, due to which the developers did not need to configure the framework manually. In CakePHP Framework, the URL you use and the location of each and every library is automatically detected. Except Database connection settings, there is nothing that should be managed manually by the developers.

4. Completely Secure: CakePHP has Licensed under the MIT license, which makes it a registered and authorized tool. Moreover, it also provides complete security to various built-in tools like SQL injection prevention, CSRF protection, XSS prevention and input validation.

5. Do Not Need Huge Coding: While creating an application, writing each letter of the code becomes really irritating for the developer.  CakePHP has various plug-ins and components that can be used without writing any source code. This is not only helpful to save your precious time but also cost-effective.

6. Object Relational Mapping: In CakePHP, every table is in a form of class, due to which the developers can easily define the relation between different tables. Once the developers properly define the relation, they can use it along with the main record impressively.

Whether it is a big project or a small project, CakePHP fits into each requirement. Considering the exceptional benefits of CakePHP framework, if you want a CakePHP framework website, then connect with the best CakePHP Web Development Company India. They will understand your requirements and create a professional website for your business.

Why Drupal Framework Is The Perfect Choice For Online Business?

Drupal is an open source and free content management framework that is used by over thousands of websites across 229 countries. It is distributed under the General Public License which provide the users a complete freedom to modify their website architecture according to their requirements. Due to its extensive features, it is widely used for business collaborations and knowledge management purpose. These are some of the reasons that make the Drupal, one of the most powerful frameworks.

Drupal Framework comes with an ample range of powerful and efficient features that include menu management, user account registration, media management, layout customization, RSS feeds, taxonomy, themes, caching features, workflow tools, advanced search, release updates, system integration, etc. Moreover, its core installation can perform as a simple website or a multi blog which provide a user-specific content.

Distinctive Features of Drupal

1. Data Abstraction Layer: The Drupal has extended the data abstraction layer due to which the programmer did not need to write SQL queries as a text anymore. Now, Drupal uses the PHP data objects for database abstract. Microsoft has created a database driver for SQL Server and Drupal, which basically support the file SQLite DB Engine.

2. Support Windows Developers: With data abstraction layer and capability to perform on the Windows web server IIS, Drupal has made easy for the Windows developers to become a part of the Drupal community, which works on various issues that are faced by the Windows developer.

3. Extending The Core: This feature allows the third-party modules to extend, contribute, and override Drupal’s default behaviors without making any changes in the Drupal’s core code. Basically, Drupal confine the core files from contributed themes and modules which increase the flexibility as well as allow the administrators to simply upgrade to the latest releases without overwriting the website’s core customizations.

4. Consistent Improvisations: Drupal has various improvements for the administrator and visitors, both. The drag & drop functionality, image galleries, add labels by default, custom content, color contrast & intensity, third-party integration tools, content listings, and private messaging are some of the features that are improved.


Due to its extensive features and extended functionality, the Drupal has become the most preferred framework for developing a content-based website. So, if you want a content based website for your online business, then Drupal framework is the perfect option for you. Hire the best Drupal development Services India and get a powerful website for your online business.

Top 5 Methods To Optimize Landing Pages for Multichannel Marketing

A landing page is basically created with an aim of receiving visitors from a specific group of target audience. Through these pages, the marketers can make their targeted audience perform call to actions and fulfill their business goals. Moreover, marketers try to encourage the visitors for many other vital actions as subscribing to newsletters, facilitate downloads, show videos, pitch sales, etc.

When it comes to the technical perspective, the web page which is used for SEO and advertising purpose, is considered as a landing page. These landing pages are the main pages that are utilized for multi-channel marketing. In this, different promotional approches require different type of styles and configurations, so it fits the best in the channel and help in driving a huge traffic.

Optimizing a Landing Page

Sometimes, the advertising and SEO are just not enough to convert the visitors into valuable customers. For this, the marketers have to perform different levels of optimization & ensure that the pages get maximum visibility and provide a good user experiences. For landing page optimization, either you can hire top SEO Company India and take their services, learn about it and do it yourself. To help you, here are the 5 steps to optimize a landing page for numerous promotional channels:

1. Define the Purpose: Initially, before creating a good landing page, think and decide on what you need. Whether you are going to use it to generate leads or for pitching a sale? Whatever it is, focus on the purpose. While creating a landing page, the marketer needs to work on its headline, body text, footer, call to action, etc. Try to keep the message simple, else it will confuse or bore your audience.

2. Identify and Set the Value Proposition: While creating a landing page focuse on your target audience and see how your pages can help the visitors to get what they want. Create a landing page that has perceived value which your audience can get by reading your content and proceed towards a call to action. So, while creating a copy, ensure that your specific promises are defined clearly. Tell your readers that how your offering increases their pleasures and reduces their problems. Highlight your offers and other benefits in bullet points.

3. Perform Testing: Testing is really important for landing page optimization, as it provides the correct data about the field that helps you to know which parts of your landing page are working and which are not. By using the Google Analytics tool, you can test the streamline of the process and can obtain the accurate result analysis. Basically, there is two kinds of testing that used for landing page optimization – A/B testing and Multivariate testing. Through these, you can obtain accurate results about the landing pages.

4. Use SEO: SEO is the best method to attract a huge traffic to a website. Try to apply the keywords to all the important aspects such as header tags, title tags, body copy and image alternate text. Apply canonical URLs and direct links on the landing page. Moreover, while sharing the landing page link on social media, prominently display the Title tags and meta descriptions. Although it requires a little effort, but it provides the maximum benefits to your landing page.

5. It should be Mobile-Friendly: The use of mobiles has increased for shopping and surfing purposes. So it is necessary that your landing pages are mobile-friendly, so that visitors can access your web pages from their mobile devices easily.

Optimize The Advantage of Micro-Moments For Your Mobile App and Website

The smartphones have completely transformed the business strategies and created a vital position for itself in the business market. The businesses have changed their marketing strategies and is focusing on mobile phones, for engaging more and more customers towards their brand. For this, the marketing professionals have come up with a wide range of mobile applications that not only enhance the output of their marketing efforts, but also drive more traffic to their website, through tablets and smartphones.

One of the major advantages of mobile applications, is the way they engage customers directly  towards a brand. Now, the businesses are looking each of the interaction deeply to find out the best method for engagment. Google has named this process as micro-moments. In this process, those moments are considered, which are driven by intent and happen when someone use their smartphone for “know”, “go”, “do” and “buy”. By examining the micro-moments, the brands can create more business opportunities. If you are still confused that how can you take advantage of micro-moments, then here are some points that will help you to understand this better:

1. Consider The Top Mobile-Centric Searches

Firstly, search out what your customers usually search on their mobile phones. With this, you will get a deep insight about your customer. You will come to know what exactly your customers prefer and what are the brand or other products they search for, as well as the products they are looking  come under your category or not. You can take advantages of these searches, as it will help you know the customer preferences.

2. Consider The Questions That Are Frequently Asked About Your Brand or Product

By considering the frequently asked questions that are searched by most of the customers about your brand or general product, will help you to understand the consumer’s demand. Questions like what, how, which, or why, about your product, categories and brand will provide a useful information about the customer’s preferences. These questions will provide deep insights on the customer’s choice. This will help you to find out the best method to handle the client different preferences. Even, you can create content to reply to the specific questions.

3. Focus More On Consumer Surveys

By reframing the consumer surveys, you can optimize its advantage. Through a survey, you can obtain the consumer’s opinions and can obtain the reliable results. Mobile is one of the most convenient methods for conducting surveys about your brand and for generating valuable information from it. While surveying, your key focus should be on the micro-moments. Make a questionnaire efficiently which can generate valuable information on how your customers use their phone at the moment, while using it to ‘know’, ‘do’ or ‘buy’. With this, you can also know that how your customers using their mobile devices for help and answers regarding the type of product.

4. Do Team Work For Better Understand the Customer Journey

When it comes to the consumers, they want a positive experience and valuable information while shopping. So, it is essential that your team, work together and ensure that the tools developed by your team provide speedy experience to the customers and meet all expectations. You and your team should develop an idea that helps your business to the customer’s demands.

5. Conduct In-store Interviews

In store interviews can be really helpful for your business, as it helps to understand your consumer’s  preferences, what they are looking for, as well as they were satisfied with the obtain results or not. With this information, it will be easy for you to come up with the new application offering all the features that support the consumer in the review’s moment.


Due to the consumer insights, you can obtain the basic issues and can take necessary steps to ensure that the consumer is satisfied. It will provide you information that explains the consumer needs and helps you to create an application which helps the consumer to understand your brand and products. For creating an efficient mobile application, you need to connect with the top web development company India. The development company will understand your requirement, and provide the best application according to it.

Search, Compare and Select The Best Drupal Development Services For Your Company

Drupal is an open source content management framework that is written in PHP language. Due to its features and efficiency, Drupal has become the most preferred content management platform among global companies, higher education institutions, government, and NGOs. It is a user-friendly, easy to use, supportive platform, which has around 5000 modules. Being a leading back-end framework, Drupal provide various features that competently perform the content management systems. It features include user menu management, account registration and maintenance, Taxonomy, RSS feeds, Page layout customization, and system administration. With its extreme abilities, the Drupal can easily serve as a simple website, or a single/multi-user blog, or as an Internet forum which provides the user-generated content.

Drupal is the most efficient open source technology which offers complete security, scalability, support and cost-efficiency that make it the most powerful CMS framework in the competitive market. The talented and dedicated professionals are the another reason for the success of this  framework. These dedicated Drupal developers keep on working on this framework and have come up with many of its full versions and latest updates on a regular basis.  In order to these updates, the Drupal development services are focused around the great themes and modules. Due to its extreme benefits, many of the companies are offering a customized Drupal development services for their valuable clients. If you are also willing to have a Drupal based website, then simply select the top Drupal development company India which can provide the services that you are looking.

Drupal Module Development

Drupal Module Development is done with the aim of meeting all the business requirements and needs. Due to its functionality, the developers can apply various creative designs and strategies such as customized module development for the authentic performance of the website. Additionally, through the execution of the hook, the module development can easily enhance the core functionality of the website. When it comes to the functionality, many of the Drupal module development systems range from small with easy functionalities to the large with complex functionalities.

What is required to become a Drupal Developer?

To become a master of Drupal development, the developers need to have the extensive knowledge, expertise and years of the experience in the Drupal technology such as AJAX, AJAH, and JQuery. Moreover, they should be updated with the latest technical knowledge and skills that help them to perform well in a development company.


Due its exclusive features, the Drupal has become an important platform, which is preferred by a large number of the companies for creating their web presence. It provides a great flexibility while designing a web project, at affordable prices. It helps you to build good business relationships and share experiences that make your company stay ahead in the competitive market. If you are willing to have a Drupal website for your business, then select a leading website development company which can provide good quality services, at affordable prices.

5 Essential Methods For Shaping Your First Custom App

The increased usage of mobile devices has enhanced the demand for a mobile app. Now, the companies are not only using websites for building their brand image, but also mobile apps. Even, the eCommerce stores have compact their online websites and switch to a mobile app for their customer convenience. But, the major question is what are the features you want to add in your app? It is really difficult to convert the best ideas into a custom app. So, simply follow your great idea, make a plan and create a custom app that will transform your business.

For converting your concept into a successful customized app, it is essential that you connect with the best mobile application development company. The team of the development company will understand your concept, make a proper implementation of technology with a concept and develop the most custom mobile app, according to your business. If you are confused that how to plan your custom apps, then here are some steps which surely help to get your dream app in the world.

1. Analyze Your Goals

Before getting custom apps for your business, it is important that you understand your business requirements and set your goals according to it. Firstly think about few points, like how do you want your team to work? What kind of app needs to accomplish your business requirements? How does your team want to use the app? For this, talk to your team and find out your team members requirement. Collect all the information and utilize it for building the app’s concept. The app develops on the basis of team requirements will fulfill the complete needs and help to enhance the team productivity.

2. Write Your User Scenarios

Discussing with your team and find out how your team works together to accomplish a task. Also, what type of devices they prefer to use for the completion of a task, and how they use the other system information for completion of the task. This way to know, what is best for your team, and on the basis of it, you can build a custom app which is flexible and standardized.

3. Integration, Security, and Deployment

Once you have collected the information, implement that information into your app. This way you will get the most appropriate custom app for your team. Although the custom app needs security, you can add on various security from data encryption to external authentication. Once you are done with the integration and security part, deploy your app.  While deployment, make sure that your custom app is easily accessible for your team from anywhere, anytime.

4. Prototype and Test

Once your concept is ready, build a prototype. The prototype will provide the rough idea of the app to your team and how they can use it. Discuss the app design with your team, and obtain their ideas on it, which helps you to get the best custom app.

5. Build a Custom App

Once the idea is final, you are ready for the development work of the custom app. You can build your custom app yourself, or can hire a developer for it.


The above points will help you to design and develop the best custom app according to your business requirements. Connect with a leading mobile application development company, and convert your dream app into a fruitful custom app.

Latest Mobile Marketing Trends That Can Boost Your Business Effectively

Today, the mobile devices have become an essential part of people’s life. From chatting to shopping, everyday purposes, people prefer to use their mobile devices. As part of the modern life, mobile devices are also playing a vital role in mobile marketing trends. Through mobile marketing, the businesses can easily enhance their customer acquisition rates, retention rates, and can maximize their business ROI. Additionally, with mobile marketing platform, the businesses can understand their potential customer’s psychology, personalize their experience and can get the enhanced results for their brand.

In the last few years, some of the highest performing brands have transformed their business strategies and have set a leading example of what is possible with mobile business strategies. Also, how you can use mobile email and push notifications, as well as how the responsive mobile landing pages support your brand.

1. Responsive Mobile Landing Pages

According to the facts, 74% of the customers use their mobile phones for shopping. But, this is beneficial only when you have an attractive website content or layout, else the customers will not engage with your website and make their purchase. So, it is really important to have a website with responsive mobile pages. By ignoring the responsive mobile optimization, your website will get the decreased conversions rate of mobile users.

For impactful and attractive mobile web presence, the mobile website should have a responsive designing and engage landing pages. If the users didn’t get the first impression good, they would not make their purchase. The mobile strategy and design should be clear, simple and straightforward. Moreover, the user interface (UI) should feature all the main elements. The site should contain various cues like different color, button size and contrast to guide content interactions.

2. Responsive Mobile Email

A mobile email campaign is designed and created for the mobile devices and is totally focused on the mobile consumer behaviors. Although the mobile tech interfaces are limited, it affects the consumer’s behaviors. So, here are some ideas that should consider while making an attractive  mobile email campaign.

  • Use a simple layout
  • Make personalize emails and create suitable headlines according to the requirement.
  • Write attractive headlines that can easily gain the reader’s self-interest.
  • Create value immediately with short copy.
  • Use actionable CTA to get broad links for enhanced user engagement and conversions.

3. Optimizing Push Notifications

According to the research, around 68% of mobile users prefer using push notifications in comparison of an email campaign, for their app. This is because the push notifications allow the apps to gain higher rates of retention in comparison of other methods.

Although, a good push notification strategy is important for more customer retention rates, but while optimizing it, make sure that it is delivered by permission only. Through this, you can increase the mobile home screen communications for users, as well as increases user’s engagement quality and duration of your app relationship.


While reading the above points, you may realize the importance of the latest mobile marketing trends for your mobile online presence. For getting the more user engagement to the site, and for increasing the user experience, it is essential to optimize your mobile marketing strategy. For this, you can connect with any Mobile Application Development Company, India, and get the best mobile website with the latest marketing strategy for your business.