Top 5 Methods To Optimize Landing Pages for Multichannel Marketing

A landing page is basically created with an aim of receiving visitors from a specific group of target audience. Through these pages, the marketers can make their targeted audience perform call to actions and fulfill their business goals. Moreover, marketers try to encourage the visitors for many other vital actions as subscribing to newsletters, facilitate downloads, show videos, pitch sales, etc.

When it comes to the technical perspective, the web page which is used for SEO and advertising purpose, is considered as a landing page. These landing pages are the main pages that are utilized for multi-channel marketing. In this, different promotional approches require different type of styles and configurations, so it fits the best in the channel and help in driving a huge traffic.

Optimizing a Landing Page

Sometimes, the advertising and SEO are just not enough to convert the visitors into valuable customers. For this, the marketers have to perform different levels of optimization & ensure that the pages get maximum visibility and provide a good user experiences. For landing page optimization, either you can hire top SEO Company India and take their services, learn about it and do it yourself. To help you, here are the 5 steps to optimize a landing page for numerous promotional channels:

1. Define the Purpose: Initially, before creating a good landing page, think and decide on what you need. Whether you are going to use it to generate leads or for pitching a sale? Whatever it is, focus on the purpose. While creating a landing page, the marketer needs to work on its headline, body text, footer, call to action, etc. Try to keep the message simple, else it will confuse or bore your audience.

2. Identify and Set the Value Proposition: While creating a landing page focuse on your target audience and see how your pages can help the visitors to get what they want. Create a landing page that has perceived value which your audience can get by reading your content and proceed towards a call to action. So, while creating a copy, ensure that your specific promises are defined clearly. Tell your readers that how your offering increases their pleasures and reduces their problems. Highlight your offers and other benefits in bullet points.

3. Perform Testing: Testing is really important for landing page optimization, as it provides the correct data about the field that helps you to know which parts of your landing page are working and which are not. By using the Google Analytics tool, you can test the streamline of the process and can obtain the accurate result analysis. Basically, there is two kinds of testing that used for landing page optimization – A/B testing and Multivariate testing. Through these, you can obtain accurate results about the landing pages.

4. Use SEO: SEO is the best method to attract a huge traffic to a website. Try to apply the keywords to all the important aspects such as header tags, title tags, body copy and image alternate text. Apply canonical URLs and direct links on the landing page. Moreover, while sharing the landing page link on social media, prominently display the Title tags and meta descriptions. Although it requires a little effort, but it provides the maximum benefits to your landing page.

5. It should be Mobile-Friendly: The use of mobiles has increased for shopping and surfing purposes. So it is necessary that your landing pages are mobile-friendly, so that visitors can access your web pages from their mobile devices easily.

Optimize The Advantage of Micro-Moments For Your Mobile App and Website

The smartphones have completely transformed the business strategies and created a vital position for itself in the business market. The businesses have changed their marketing strategies and is focusing on mobile phones, for engaging more and more customers towards their brand. For this, the marketing professionals have come up with a wide range of mobile applications that not only enhance the output of their marketing efforts, but also drive more traffic to their website, through tablets and smartphones.

One of the major advantages of mobile applications, is the way they engage customers directly  towards a brand. Now, the businesses are looking each of the interaction deeply to find out the best method for engagment. Google has named this process as micro-moments. In this process, those moments are considered, which are driven by intent and happen when someone use their smartphone for “know”, “go”, “do” and “buy”. By examining the micro-moments, the brands can create more business opportunities. If you are still confused that how can you take advantage of micro-moments, then here are some points that will help you to understand this better:

1. Consider The Top Mobile-Centric Searches

Firstly, search out what your customers usually search on their mobile phones. With this, you will get a deep insight about your customer. You will come to know what exactly your customers prefer and what are the brand or other products they search for, as well as the products they are looking  come under your category or not. You can take advantages of these searches, as it will help you know the customer preferences.

2. Consider The Questions That Are Frequently Asked About Your Brand or Product

By considering the frequently asked questions that are searched by most of the customers about your brand or general product, will help you to understand the consumer’s demand. Questions like what, how, which, or why, about your product, categories and brand will provide a useful information about the customer’s preferences. These questions will provide deep insights on the customer’s choice. This will help you to find out the best method to handle the client different preferences. Even, you can create content to reply to the specific questions.

3. Focus More On Consumer Surveys

By reframing the consumer surveys, you can optimize its advantage. Through a survey, you can obtain the consumer’s opinions and can obtain the reliable results. Mobile is one of the most convenient methods for conducting surveys about your brand and for generating valuable information from it. While surveying, your key focus should be on the micro-moments. Make a questionnaire efficiently which can generate valuable information on how your customers use their phone at the moment, while using it to ‘know’, ‘do’ or ‘buy’. With this, you can also know that how your customers using their mobile devices for help and answers regarding the type of product.

4. Do Team Work For Better Understand the Customer Journey

When it comes to the consumers, they want a positive experience and valuable information while shopping. So, it is essential that your team, work together and ensure that the tools developed by your team provide speedy experience to the customers and meet all expectations. You and your team should develop an idea that helps your business to the customer’s demands.

5. Conduct In-store Interviews

In store interviews can be really helpful for your business, as it helps to understand your consumer’s  preferences, what they are looking for, as well as they were satisfied with the obtain results or not. With this information, it will be easy for you to come up with the new application offering all the features that support the consumer in the review’s moment.

Conclusion:

Due to the consumer insights, you can obtain the basic issues and can take necessary steps to ensure that the consumer is satisfied. It will provide you information that explains the consumer needs and helps you to create an application which helps the consumer to understand your brand and products. For creating an efficient mobile application, you need to connect with the top web development company India. The development company will understand your requirement, and provide the best application according to it.

Search, Compare and Select The Best Drupal Development Services For Your Company

Drupal is an open source content management framework that is written in PHP language. Due to its features and efficiency, Drupal has become the most preferred content management platform among global companies, higher education institutions, government, and NGOs. It is a user-friendly, easy to use, supportive platform, which has around 5000 modules. Being a leading back-end framework, Drupal provide various features that competently perform the content management systems. It features include user menu management, account registration and maintenance, Taxonomy, RSS feeds, Page layout customization, and system administration. With its extreme abilities, the Drupal can easily serve as a simple website, or a single/multi-user blog, or as an Internet forum which provides the user-generated content.

Drupal is the most efficient open source technology which offers complete security, scalability, support and cost-efficiency that make it the most powerful CMS framework in the competitive market. The talented and dedicated professionals are the another reason for the success of this  framework. These dedicated Drupal developers keep on working on this framework and have come up with many of its full versions and latest updates on a regular basis.  In order to these updates, the Drupal development services are focused around the great themes and modules. Due to its extreme benefits, many of the companies are offering a customized Drupal development services for their valuable clients. If you are also willing to have a Drupal based website, then simply select the top Drupal development company India which can provide the services that you are looking.

Drupal Module Development

Drupal Module Development is done with the aim of meeting all the business requirements and needs. Due to its functionality, the developers can apply various creative designs and strategies such as customized module development for the authentic performance of the website. Additionally, through the execution of the hook, the module development can easily enhance the core functionality of the website. When it comes to the functionality, many of the Drupal module development systems range from small with easy functionalities to the large with complex functionalities.

What is required to become a Drupal Developer?

To become a master of Drupal development, the developers need to have the extensive knowledge, expertise and years of the experience in the Drupal technology such as AJAX, AJAH, and JQuery. Moreover, they should be updated with the latest technical knowledge and skills that help them to perform well in a development company.

Conclusion:

Due its exclusive features, the Drupal has become an important platform, which is preferred by a large number of the companies for creating their web presence. It provides a great flexibility while designing a web project, at affordable prices. It helps you to build good business relationships and share experiences that make your company stay ahead in the competitive market. If you are willing to have a Drupal website for your business, then select a leading website development company which can provide good quality services, at affordable prices.

5 Essential Methods For Shaping Your First Custom App

The increased usage of mobile devices has enhanced the demand for a mobile app. Now, the companies are not only using websites for building their brand image, but also mobile apps. Even, the eCommerce stores have compact their online websites and switch to a mobile app for their customer convenience. But, the major question is what are the features you want to add in your app? It is really difficult to convert the best ideas into a custom app. So, simply follow your great idea, make a plan and create a custom app that will transform your business.

For converting your concept into a successful customized app, it is essential that you connect with the best mobile application development company. The team of the development company will understand your concept, make a proper implementation of technology with a concept and develop the most custom mobile app, according to your business. If you are confused that how to plan your custom apps, then here are some steps which surely help to get your dream app in the world.

1. Analyze Your Goals

Before getting custom apps for your business, it is important that you understand your business requirements and set your goals according to it. Firstly think about few points, like how do you want your team to work? What kind of app needs to accomplish your business requirements? How does your team want to use the app? For this, talk to your team and find out your team members requirement. Collect all the information and utilize it for building the app’s concept. The app develops on the basis of team requirements will fulfill the complete needs and help to enhance the team productivity.

2. Write Your User Scenarios

Discussing with your team and find out how your team works together to accomplish a task. Also, what type of devices they prefer to use for the completion of a task, and how they use the other system information for completion of the task. This way to know, what is best for your team, and on the basis of it, you can build a custom app which is flexible and standardized.

3. Integration, Security, and Deployment

Once you have collected the information, implement that information into your app. This way you will get the most appropriate custom app for your team. Although the custom app needs security, you can add on various security from data encryption to external authentication. Once you are done with the integration and security part, deploy your app.  While deployment, make sure that your custom app is easily accessible for your team from anywhere, anytime.

4. Prototype and Test

Once your concept is ready, build a prototype. The prototype will provide the rough idea of the app to your team and how they can use it. Discuss the app design with your team, and obtain their ideas on it, which helps you to get the best custom app.

5. Build a Custom App

Once the idea is final, you are ready for the development work of the custom app. You can build your custom app yourself, or can hire a developer for it.

Conclusion

The above points will help you to design and develop the best custom app according to your business requirements. Connect with a leading mobile application development company, and convert your dream app into a fruitful custom app.

Latest Mobile Marketing Trends That Can Boost Your Business Effectively

Today, the mobile devices have become an essential part of people’s life. From chatting to shopping, everyday purposes, people prefer to use their mobile devices. As part of the modern life, mobile devices are also playing a vital role in mobile marketing trends. Through mobile marketing, the businesses can easily enhance their customer acquisition rates, retention rates, and can maximize their business ROI. Additionally, with mobile marketing platform, the businesses can understand their potential customer’s psychology, personalize their experience and can get the enhanced results for their brand.

In the last few years, some of the highest performing brands have transformed their business strategies and have set a leading example of what is possible with mobile business strategies. Also, how you can use mobile email and push notifications, as well as how the responsive mobile landing pages support your brand.


1. Responsive Mobile Landing Pages

According to the facts, 74% of the customers use their mobile phones for shopping. But, this is beneficial only when you have an attractive website content or layout, else the customers will not engage with your website and make their purchase. So, it is really important to have a website with responsive mobile pages. By ignoring the responsive mobile optimization, your website will get the decreased conversions rate of mobile users.

For impactful and attractive mobile web presence, the mobile website should have a responsive designing and engage landing pages. If the users didn’t get the first impression good, they would not make their purchase. The mobile strategy and design should be clear, simple and straightforward. Moreover, the user interface (UI) should feature all the main elements. The site should contain various cues like different color, button size and contrast to guide content interactions.

2. Responsive Mobile Email

A mobile email campaign is designed and created for the mobile devices and is totally focused on the mobile consumer behaviors. Although the mobile tech interfaces are limited, it affects the consumer’s behaviors. So, here are some ideas that should consider while making an attractive  mobile email campaign.

  • Use a simple layout
  • Make personalize emails and create suitable headlines according to the requirement.
  • Write attractive headlines that can easily gain the reader’s self-interest.
  • Create value immediately with short copy.
  • Use actionable CTA to get broad links for enhanced user engagement and conversions.

3. Optimizing Push Notifications

According to the research, around 68% of mobile users prefer using push notifications in comparison of an email campaign, for their app. This is because the push notifications allow the apps to gain higher rates of retention in comparison of other methods.

Although, a good push notification strategy is important for more customer retention rates, but while optimizing it, make sure that it is delivered by permission only. Through this, you can increase the mobile home screen communications for users, as well as increases user’s engagement quality and duration of your app relationship.

Conclusion:

While reading the above points, you may realize the importance of the latest mobile marketing trends for your mobile online presence. For getting the more user engagement to the site, and for increasing the user experience, it is essential to optimize your mobile marketing strategy. For this, you can connect with any Mobile Application Development Company, India, and get the best mobile website with the latest marketing strategy for your business.

Create An Utlimate Mobile Checkout Experience With Mobile Conversion Optimization

In the past few years, the mobile has played a major role in the business enhancement. Instead of a desktop, people prefer using mobile and tablets for seeing the website. Considering the importance of the mobiles in the business, the companies have started focusing on the mobile apps and website. Even the eCommerce business has moved to mobile apps, and selling their wide range of products through mobile.

Mobile Application Development Company

But, in order to get the more business through a mobile app, it is necessary that the mobile user’s checkout experience should be seamless and effortless. Also, ensure that your users don’t have any issues while browsing and adding items to their mobile shopping cart or making the purchase. You can hire the best mobile application development company for making a efficient mobile app, but there are many other thinks that you should consider for providing the smooth experience to the users. Here are three important features of the mobile checkout experience that you need to consider:

1. Add-On A Guest Option

Your mobile app checkout process should have an account registration option. The registered account option is beneficial for both the parties. With this, the customers can easily log in their account, access their order information, and make fast purchases. At your end, you’ll have complete information of your customers, and get an option to market to them more effectively. Although, it may cost you, but if it is not on your site, it may feel a huge decrease in checkout abandonments.

2. Minimize Pages and Fields

In the Account Registration option, include minimum information option such as name, email address, mailing and billing address, specific order information and payment information. Also, make sure that all the required information should be presented on a single page which will be a quick and painless process for the customer. Add-on the PayPal payment method, as it is a compact and useful mode for mobile, where users can simply log into their PayPal account and make their payment. They do not need to enter billing or address information or payment details, manually.

3. Simplifying Checkout Pages

The simple mobile checkout page is more valuable for the users. So, try to keep your mobile checkout page simple. Add the logo of your company at the top along with a ‘return to cart’ button alongside it. The remaining page should mention the information of the order, and customer service contact information. Adding any unwanted content may distract your users, and take their attention away from the purchase.

How To Make Your Drupal Website A Successful Platform For Your Startup Business

Currently, every business wants to have their online presence, and this is only possible with a website. But if the website didn’t perform well and pages did not open up, it is totally waste to have a website. So it is really essential to select the best platform to create a website, which provides the flexible features that keep the website running. Considering the flexible features and efficiency, Drupal is preferred by everyone. It is an open source platform, built with PHP and MySQL, and considered best for CMS. It comes free of cost.

According to the leading Drupal development company India, every website is developed with an aim of attracting a huge visitors to it. The Drupal development provides a great platform for starting companies. It also offers extensive features including a powerful administrative interface, a strong base to implement content types, relationships, roles, permissions and etc., which are not available on other platforms. So, here are some points which makes Drupal, a successful platform for your startup company:

1. Know Your Users: Before developing your Drupal website, make sure that you identify your target audience, why visitors come to your site, their requirements, as well as strategies to fulfill your visitors requirements. Also, find out the tools that offer by your technology, and how you can use them to accomplish the requirements. Moreover, due to Drupal, you can add different types of content on your website without any codes.

2. Core Functionality: Usually, the startup’s businesses come up with a minimum approach and limited core functionality. They extended their platform only when they know the base of their users. But, with Drupal, you can add on various functionalities and save your time in writing user profile system, shopping cart codes, etc. Also, you can easily evaluate other codes and save your time from writing code from the scratch.

3. Profitable and Secure Investment: In the last few years, the Drupal has gained a huge popularity in the market. With a small web search, anyone can get a huge community support for it. Moreover, if you have any problem related to the website, you can easily get the support and guidance of thousands of developers, which will not let your investment waste and secure it to a maximum.

Why Mobile Application is Effective For Your eCommerce Store

Why do we require mobile apps for an online store? These are probably the most widely recognized inquiries that can be replied by shopping lovers and professional mobile app development organizations. Various mobile app development platforms like Android, iOS and Windows have developed more than a billion applications around the world.

Regardless of the advanced digital distribution channels i.e, Google Play or Apple store, people are able to do multiple things just in a jiffy. From cab booking to online train ticket booking, utility bill payments to book movie tickets, online shopping to banking transactions everything you can do it effectively.

eCommerce giants like Amazon, FlipKart, eBay, SnapDeal, Paytm, have made personalized mobile apps for their clients with the goal that they can browse through their exclusive items, view and add to cart, pay safely and get push notifications on new item entries and discounts. The appearance of these applications has helped entrepreneurs develop a consistent and reliable client database and offer them world accepted products and administrations by examining their Application execution. There are numerous advantages of building up a robust and user oriented mobile application for eCommerce site, these are the primary ones:

1. Ease of use and Speed: Unlike a site page, mobile apps can be downloaded just in a minute seconds, depending on the speed of mobile data or broadband. There is a great chance of gaining an enhanced configuration and intuitiveness feature within the application after the underlying download, HD visuals, and user friendly options. Additionally, eCommerce app offers more interesting and incredible features in comparison to the desktop website.

2. Built with advanced Features: Mobile Applications can adjust with your advanced mobile’s inbuilt components like Camera, area/GPS, Microphone and so on. GPS administrations work best in computing your client’s present area and letting you offer pertinent products and services close-by their area.

3. Push Notifications: These are quite helpful to remind your prospective customers of a progressing deal or festive offers, unique discount and so forth.

4. Brand Management: With the help of a mobile application, entrepreneurs can draw repeat clients, unlike sites. This is on account of the stacking time is lesser, and product demonstration and engagement is more easy over mobile site.


The genuine reason for building the mobile application is to simplify the lives of customers’, regardless of which industry it is made for. If you are pondering where to start in mobile application development, hire experts from Mobile Application Development Company India today!

The Dos and Dont’s For Mastering Responsive Web Design

When it comes to mobile web design, the developers need to design the website for a mobile platform. This is so, because it is not just bringing the content smaller so the mobile screen, but also it is optimization the website content. For this you need a responsive web design for your website. But creating a responsive and custom website design is not easy for anyone. It need’s years of work experience. The designers should have years of experience in creating a responsive website design. Here are some of the essential points that designers need to take care while designing a website.

Designer Should Do

a) Understand The Need of Responsive Web Design

The responsive web design is created to provide an excellent user-experience for an ample range of devices. Usually, the user prefers to see the interactive websites, which have their size and layout compatible to the devices they are using. Through responsive website design, the users can easily read the text, visit various pages, open new links, and have complete control over the navigation. So, the designers should create a responsive web design for enhanced mobile user experience. The website should be mobile -friendly, optimized content, easy navigation and great visibility.

b) Should Have Adaptive Images

Website’s image plays an important role for the product based website. For eCommerce business, mobile shoppers are very essential as they bring huge business. So adding the product images to the website is just not enough. The designer should optimize all the images according to the responsive site. Once the images are optimised, they should be properly managed and adjusted on the responsive website. It should have techniques that can detect and adapt the user’s screen size automatically. For making the mobile adaptive images, it should have one line JavaScript, one PHP file, and one .htaccess file, which allow the users to drag and drop the files easily into the root directory.

Don’t Need

a) Abandon the Content

Usually, for fitting the content on a small screen, the designers hide the website content, which is not a good idea. Most of the users prefer to see the same content, what they have seen on the desktop website, in a different style. For hiding the content, the designers use the hamburger menu, which is located at the top of a screen. The hamburger menu is used for keeping the website clean and minimal, but it’s not a good option to use. As the customers did not like seraching for the hidden information, provide them the clear information and proper navigation to the searches they are looking for.

b) Ignore Designing for Touch

Currently, most of the users have touchscreen mobile devices, and prefer those sites which they can manage to touch. So, it is very important that the responsive website should have design that can manage to touch. The mobile site should have complete functionality with simple and easy accessibility.

Make Your Website Competitive With Latest Web Development Trends

With the passing of time, the new innovation and latest technologies are ticking the web development market. With progressive technologies, powerful frameworks and robust development tools, this year has brought a huge box of opportunities for the web developers. Considering the latest technology development in web development, many of the companies are experimenting with new innovations and providing excellent custom website development services for their valuable customers. If you want to have a best website according to the latest trends, then you can connect with any of the Web Development Company India, and take their services. But before hiring any company, just make sure that the company follows all the latest trends which are mentioned here.

1. Motion User Interface (UI)

As one of the three parts of the Foundation for Apps, Motion UI is a Sass library which is used for creating a flexible CSS transitions and animations. With the help of motion UI, the developers can easily make the app’s transitions look rich and seamless with predefined motions. Moreover, with Motion UI, the prototypical animated elements can smoothly integrate into the websites.

2. Advanced Responsive Design

Previously, responsive design is restricted to mobile-friendly design. As there are a huge number of devices and wearable gadgets like Apple watch, Google Glass, etc., are available in the market, a responsive design has become a basic necessity of all. To fulfill this need, the Semantic UI design framework is using by the developers.

3. Huge Impact of Internet of Things (IoT)

When it comes to the Internet of Things (IoT), it has taken app development to a next level of success. For exchange of data with it, you need to link the smart objects to the internet. Even, various devices can connect to the internet and make easily accessible.

4. Browser based IDEs

Currently, cloud-based versions of IDEs are used by various developers. As it is easily accessible, flexible and have a huge community, the developers prefer to use it. Even with this, you can make a quick test of a bootstrap code of Jade, without downloaded a single file.

5. Full-Screen Navigation Design

To enhance the user-experience for mobile devices, full-screen navigation design is really important. For example, when the user reaches on a registration form for filling, then just with one click the form will come with full-screen size, which make easy for the users to fill out the form. While providing a Custom Website Development services, you can add on the full-screen navigation design, and make the website more trendy.